Eserp y Music: first Master in Customer Experience Management

The students of the Esarp business school will be able to be part of the first class of specialists in the Master in Customer Experience Management, which will start in October 2015 and in which Musicam experts collaborate.

With the aim of training specialists in customer experience to respond to brands' need to generate innovative forms of communication and relationships with consumers., Eserp Business School has launched the Master in Customer Experience Management (more details in this link), which will be taught in October 2015 at its headquarters in Madrid, together with experts from the Spanish company Music.

El contenido formativo de este máster está adaptado a las exigencias del Espacio Europeo de Educación Superior, ofreciendo sesenta créditos ECTS, con lo que se garantiza un esfuerzo constante en la mejora de habilidades directivas y desarrollo óptimo de actitudes como la iniciativa, el trabajo en equipo o la capacidad crítica.

Como explica Isidro Sánchez-Crespo, general director of Music (in the image), “este máster es la mejor forma de estar preparado para dar respuesta a las nuevas y múltiples necesidades de los consumidores. Besides, muchos de los especialistas que formamos parte del profesorado introducimos en las aulas los problemas reales que tienen las organizaciones actuales”.

Nowadays the emotions and experiences generated at the point of sale are what sells the most. Through the senses many sensations and memories can be evoked in the consumer.. The first to notice this were sensory marketing specialists., who are now experts in customer experience and know best how to attract buyers, improve your shopping experience and generate engagement with brands.