The hand of Neo Advertising, Carrefour has launched a digital signage project, installing screens and interactive kiosks at the points of sale that has throughout the Spanish territory. The objective is to promote communication with the client direct and multichannel.

Carrefour a digital experience based on digital signage technology to use this channel of communication to transmit digital and interactive content at the point of sale, through the data network-connected devices is inserted into their centers.

The objectives pass for giving information to optimize purchases, boost the interest in products and promote sales. To this end, they have developed applications to display content in real time via URL, managing timeouts and interactive catalogs in the vinotheque or childcare that encourage cross-selling of products.

Carrefour client enjoys innovative and interactive point of sale. The consultation of the catalog and the stock through the screens helps organize the purchasing process into sections such as kitchenware, appliances or electronics. The new features are designed to enhance the experience of each consumer and encourage multi-channel customer communication.

Neo Advertising It has been the company responsible for providing, installing and configuring the hardware and software at the national level, as well as content management and technical maintenance of the entire system. Solutions installed in the project are all customized and integrated into furniture center.

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By • 22 Jan, 2016
• Section: Cases of study, Digital signage, Display

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