With the aim of improving local and global communication between its headquarters, This sports consortium has opted again for Tripleplay solutions for its Australian headquarters, that they also use to motivate football teams and as entertainment.

Tripleplay City Football Group

Melbourne City Football Club is a professional football club competing in the Australian National League. (Hyundai A-League), in the highest category of women's football (Westfield W-League), and in the National Youth League (Foxtel National Youth League), Ownership since the year 2014 of a consortium consisting of City Football Group, owner of the English club Manchester City FC and the American New York City FC.

When the Australian team became part of this consortium, Communication both at the local level, with the Melbourne office, as global between the different headquarters of City Football Group, located in London and Manchester (United Kingdom) and New York (United States) It became a fundamental element that had to be improved..

To do this, those responsible for the consortium were based on the digital signage project carried out in Manchester City with the technology of the supplier Tripleplay, as a novel and effective tool that allowed them to interact dynamically.

Tripleplay City Football GroupAs Ian Wilson explains., Head of Infrastructure at City Football Group in Australia, "Our colleagues in the UK had done a great job in finding a technology partner for the deployment of digital signage systems at the Etihad Stadium and at the head office in London., that they made with Tripleplay, So we follow your recommendation on the Australian team with easy-to-operate technology, that facilitates both local and global communications and can be used for both staff and players.".

The regional headquarters of City Football Group in Melbourne chose to deploy the digital signage and IPTV platform of the specialist Triple Play through its local area network (LAN), Centrally controlled, which can also be updated through the organization's global network (WAN) in the United Kingdom in order to have effective internal communication.

Tripleplay City Football Group"Digital signage technology is a very visual medium, agile, Modern and effective for local and global communication that ensures that both staff and players know what is happening in the organization and that has saved us a lot of time in the dissemination of our messages. The IPTV integration on the screen offers a more striking and versatile design that informs and entertains simultaneously", Wilson points out.

In addition, This digital signage and IPTV solution is also used to motivate Melbourne City FC players before matches. "It's been an added benefit and really popular across the club and at City Football Group., As in the run-up to the games we visualize loops of great moments of the season and strategies against competitors that capture much more attention and help inspire the team to success. We are very pleased with our decision to work with Tripleplay's solutions.".


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by • 8 Apr, 2016
• section: Case studies, Digital signage, display, Signal distribution