The conference, to be held on 19 and 20 of next July is the first event that this company held in the capital of the Costa del Sol, after announcing that the third edition of 4K Summit also moved its headquarters to this city, as part of the agreement with the municipal area PROMALAGA to drive as a technological leader in Southern Europe.

From 19 to 20 next July, in the Digital Content Polo Malaga, Medina Middle will arrange The observatory VR / AR 'With the aim of analyzing the current and future situation of virtual reality technologies and amentada and 360 productions from experts in the field that will participate in round tables and conferences, as well as demonstrations.

So says Ricardo Medina, CEO of Medina Media "technology developers and content creators walk analyze where the virtual and augmented reality, both nationally and internationally".

The agenda of these two days will include presentations on the latest developments in smart glasses, cameras, platforms with these technologies, internationalization of business, training, eSports and video games, among other proposals.

Holding 'OBSERVATORY VR / AR' is part of the agreement between Medina Media and the municipal company Promalaga to turn this city into regarding new technologies in southern Europe. To this end, PROMALAGA has launched the first Digital Content Polo Spain, located in the old building of Tabacalera, with an area of ​​6,000 m2 in a prime location, next to the beaches of the capital.

This will also be the first event that Medina Media organized this year in Malaga, after it was announced that the third edition of 4K Summit, to be held on 8, 9 and 10 November, moved its headquarters from Seville to Malaga. Both calls will collect the latest audiovisual and technology sector to be presented in the coming weeks at MIPTV in Cannes and at the NAB Show in Las Vegas, two of the conventions content and leading technology in the world, in which Medina Media will be present.


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By • 31 Mar, 2017
• Section: Events, Training, Business, Augmented reality

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