The new edition of these recognized professional conferences, organized by IFEMA on 4 and 5 October at Feria de Madrid, is presented with a renewed approach and a unique opportunity to do business in the European audiovisual market, where digital environments and multimedia such as digital signage, will have a prominent role.

After several editions in which has emerged as an essential point of reflection between managers and leaders of the audiovisual industry, BIT Experience 2017 will be held from 4 to 5 October in the South Convention Center Feria de Madrid, with the organization of IFEMA and the participation of leading industry professionals, who will discuss and demonstrate the latest technologies applied to audiovisual.

The two days in which BIT 2017 is structured Experience will feature numerous plenary sessions and workshops aimed at creating value for participating brands and offer all key professionals for strategic decision-making sessions.

This edition comes with a fresh approach and a clear European vocation that make it a unique opportunity to do business in the audiovisual sector, in which the new digital and multimedia environments such as digital signage, will have a prominent role.

Experience BIT 2017 will introduce in this way in its programming topics that go far beyond the traditional broadcast, reaching target new professionals who demand a meeting of high-level to discuss trends and learn where technology advances.

María Valcarce, director of BIT and BIT Experience, emphasizes that "this time, IFEMA takes a step beyond face-to position these days as a benchmark for the industry at European level. It has signed an agreement with Digital communication, Organizer of the prestigious European Digital Forum, which meets for the last fourteen editions in the town of Lucca in the Italian Tuscany, the most important names in European AV industry. Under this agreement, Comunicare Digitale will take care of the management and technical secretariat BIT Experience. At the same time, we will have the know-how Panorama Audiovisual as Main Media Partner program to provide high current interest to the industry. "

A borderless industry

El despegue de la Ultra Alta Definición 4K y el impacto del HDR; el uso de la tecnología audiovisual en publicidad dinámica y digital signage; la aplicación de la realidad virtual y aumentada; el impacto de las redes sociales en radio y televisión o la eclosión de los eSports son solo algunos de los pilares en los que basará su programación, tanto de ponencias como de talleres prácticos, BIT Experience 2017.

In this event for those who want to stay ahead of the technological transformation of this industry and learn about new business models, such important issues were also addressed as the possibilities currently open cloud; new infrastructure and software defined networks; production environments over IP; production delocalized; protection systems and safety content distribution; Smart TV; the impact of VOD and SVOD services in traditional media; the challenges of the digital monetization and use of new technologies in the catchment areas and postproduction, among others.


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By • 20 Apr, 2017
• Section: Display, Distribution signals, Events, Training, Business, Production, Streaming Media

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