Companies like Samsung, as tech main partner of the conference; HTC-Vive, Nokia and Sony Playstation have announced their participation, 19 and 20 of next July, in the first edition of this observatory to be held at the Polo Content of Malaga.

From 19 to 20 next July, in the Digital Content Polo Malaga, Medina Middle organizes Monitoring VR / AR ', With the participation of leaders in these technologies as SamsungThat as tech principal partner will offer demonstrations of his glasses Samsung Gear Demo both the area and the Networking.

It has also confirmed its presence HTC-LivesWith its director of business development in the area of ​​virtual reality, Antonio Tallón, leading to explain to the audience the applications of this technology in sectors such as industry, architecture and design.

Nokia will also participate in this first edition of the Observatory VR / AR, and his delegation will be led by Álvaro Villegas, director in Spain of the prestigious Bell Labs. As the company Sony Playstation, Represented by Jorge Huguet, director of Marketing for Spain and Portugal of Sony Computer Entertainment (PlayStation).

How already said Digital AV MagazineThe aim of this conference is to examine the current situation and national and international projects in virtual reality, augmented reality, mixed reality, at 360 degrees, content, advertising, training, video games, eSport, etc.

The European Broadcasting Union (EBU-UER), through its responsible for media strategy and development, Madiana Asseraf, will report on the companies that are betting on virtual reality and why they are doing it.

During these two days, Spanish and foreign companies as well as startups, have an opportunity to present their innovations at an event in which are scheduled networking meetings, conferences, roundtables and demos. On 1 June will be released the agenda and registration for this first edition of the Observatory VR / AR will open.


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By • 26 May, 2017
• Section: Events, Training, Business, Augmented reality

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