Samsung makes the new era of content creation and management on screens with VTX official at ISE

WHEREAS 2024 has been the world stage chosen by Samsung to present its Visual eXperience Transformation software platform (VXT), an ambitious and innovative commitment “towards migration to the cloud, “which makes resource management and digital signage more accessible and secure”, as Alex Lee states, vp. Visual Display Business executive.

Flexible digital signage, efficient and safe in a single, easy-to-use 'all-in-one' platform define the proposal made by Samsung Electronics con Visual eXperience Transformation (VTX), without a doubt the biggest commitment to software made by the Korean multinational to offer companies an innovative cloud-based solution to create and manage content (CMS) in your network professional screens.

With the presence and participation of the management team of the Visual Display business and technology partners, The presentation of the VXT platform “represents a revolution of the CMS as it was known until now, with a native cloud micro architecture to make high-end signage more accessible, flexible and secure, regardless of where our clients are”, he stressed during his speech Alex Lee, vp. executive of this business division of Samsung (in the first image).

This cloud-based platform for content management (CMS) combine the aresource management and remote signaling efficiently, reliable and secure. Samsung VXT is an innovative transformation of CMS software from MagicInfo, Designed specifically for fluid content creation and management of all screens in B2B environments, as LCD equipment, Led signage y The Wall.

As Lee has emphasized, “migration to the cloud is an unstoppable trend and VXT is an innovative step to streamline software deployment and upgrades directly from a cloud portal, without the need to perform manual updates”.

VTX responds to the needs of management and creation of content from any sector, from retail environments, hoteliers and hospitality to institutions and organizations, etc. For which Samsung has the collaboration of technological development partners to create applications on this platform and access the content of the pre-integrated repeatable solutions, QUESTION) of the member companies and was thus displayed in the presentation room.

In fact, The presentation of VXT included the participation of the CEO of Wisar Digital, company specialized in connecting and integrating third-party systems with digital signage CMS.

As advanced Digital AV, the platform has already received support from prominent partners, like the media network RedMedia of the American supermarket chain Hy-Vee, that uses VXT CMS solutions to manage a network of more than 10.000 samsung smart screens, like those of the QBR series, that have been installed in all of the company's establishments and other retail spaces (more details in this diary).

Specialized modules

Conceived as a omnichannel service, VXT will be available through several subscription plans, with monthly and annual options. To encourage its use, Samsung managers have confirmed that a sixty day free trial, which can be accessed directly from the web.

Unlike other CMS proposals, Samsung VXT is a custom solution allowing customers to create content and manage displays seamlessly and easily from a single app, for what it incorporates three modules: VXT CMS, VXT Canvas (These only work with the Chrome browser) y VXT Players.

They also have the possibility of using the B2B sales channels around the world to make purchases offline and online availability will only initially be in the United States until its international activation throughout 2024.

Access to the ISE SPECIAL 2024 a Digital AV