Christie expands production with new factory in China

New facility in Shenzhen will significantly expand company's production capacity, with Christie Solaria projectors expected to roll off the new assembly line in July. Production will begin with the Christie CP2220 and the Christie CP2210, following next with the Christie CP2230.

Christie has just opened a new factory in Shenzhen, China, to meet the growing global demand for digital cinema projectors to display 2D and 3D movies. The new facility will significantly expand the company's production capacity, with Christie Solaria projectors expected to roll off the new assembly line in July. Production will begin with the Christie CP2220 and the Christie CP2210, following next with the Christie CP2230. Shenzhen factory will initially feed the Asia Pacific market, freeing up capacity at Christie's North American plant to increase supply to the rest of the world. Ihor Stech, Vice President of Operations at Christi has pointed out that “production in China opens up new and important opportunities for us.”, as well as great flexibility in shipping, which will allow us to better serve our customers around the world. It is the ideal place, since a large part of our raw material comes from the Asian region, so we can convert it more efficiently into the final product. With the first projectors feeding the Asian markets, we will also save on import duties. Meanwhile, “We will be able to rapidly deploy the projectors to meet demand around the world.” Stech noted that Christie has selected Shenzhen because it offers access to a well-educated and highly skilled workforce.. It is the third largest city in China, after Shanghai and Beijing, con 16 million inhabitants, and is considered one of the most successful industrial centers in the country. Besides, Its proximity to Hong Kong attracts multinational staff to serve global markets. Hong Kong also has one of the largest ports in the world., facilitating the rapid deployment of digital projectors to other regions. Gerry Remers, President and COO of Christie Digital Systems Canada, has stated that “The two facilities are operating closely together under the direction of Christie's experienced technical team., with Shenzhen scrupulously incorporating the world-class manufacturing standards we see in North America. We are using identical equipment and the same techniques on the assembly line. We are also observing the same principles, technical skills and training in our new workforce, What has made Christie digital cinema projectors the most reliable, reliable and best-selling in the world. With more than 12.000 digital cinema projectors installed around the world, including more than 2.000 4K-ready digital cinema projectors, Christie continues to lead the industry with more than 65% of the global share of the digital cinema market. Our new Shenzhen plant sets a new standard in production capacity, excellence in manufacturing and speed of response to the market”.