Total Media 2011: mobile marketing and digital signage, on scene in Madrid

The professional fair, which opened its doors this Wednesday at IFEMA, expect to receive 8.000 visitors and hosts the II National Mobile Marketing Congress. Total Media 2011 presents the latest developments in digital marketing through digital signage, mobile marketing, augmented reality, video mapping, 3D, interactivity at point of sale,…

The days 28 y 29 the Pavilion 1 from IFEMA, Madrid, hosts the fourth edition of the Digital Signage and Mobile Marketing professional fair and congress, Total Media. The fair has an exhibition area with the latest developments in digital marketing through digital signage, mobile marketing, augmented reality, video mapping on buildings, holography, 3D solutions, interactivity at point of sale,… The Total Media fair and congress offers digital communication solutions for companies and businesses in sectors as diverse as banking, retail, health (hospitals, pharmacies, health centers…), transport (stations, bus, metros, taxis…) and education (universities, schools, educational centers…). Conference Program and II National Mobile Marketing Congress One of the great attractions of the show is a parallel program of conferences on trends in digital marketing. Access to the conferences is completely free through online event registration. Among the presentations of this fourth edition, the seminar that the company MUSE will offer on the action of Video Mapping stands out. (projection on buildings) most impressive in Europe that he made for H&M and Amsterdam. On the other hand, Posterscope will explain how the campaign “How many people can fit in the new MINI Countryman” has been developed?”, which combined digital signage, mobile marketing and social media. The program is completed with the success stories of Realization companies, Intel, Samsung, Alcatel, JCDecaux, CBSOutdoor, Casio, Adfaces, inter alia, with seminars from the most prominent companies in the Digital Signage sector and with sectoral forums – transport, health, idle, retail, software… – aimed at the top marketing and communication managers of companies, to advertisers and agencies and media planners. Within the framework of the conference program of the fourth edition of Total Media, The hall hosts the II Mobile Marketing Congress organized by the MMA association and which this year once again has a luxury cast. More than 20 presentations and round tables distributed during the two days of the show in the auditorium 2, in which managers from companies such as Vocento will participate, Vodafone, Microsoft, MTv, Shackleton, photo house, Nielsen, Universal McCann, Orange y Yahoo!. Map of Digital Signage Circuits in Spain AEDISI, Spanish Digital Signage Association, presents the first Digital Signage Circuit Map of Spain during the show. The Circuit Map of digital screens is part of the White Paper on Digital Signage published by AEDISI with the support of TOTALmedia and the participation of the CCMA (Catalan Corporation of Audiovisual Media).