Daemon Quest and Telefónica On The Spot Services join forces to offer Shopping Experience services 3.0

Daemon Quest, the Spanish consulting firm specialized in marketing and sales strategies, and Onthespot(Telefónica On The Spot Services), point of sale activation specialist, have signed a collaboration agreement to offer strategic consulting and digital content services that allow them to meet the needs of their clients in the sales process, and that they have framed under the Shopping Experience concept 3.0.

Telefónica On the Spot Services (Onthespot), division specialized in point of sale activation, and the Spanish marketing and strategy consultancy Daemon Quest have reached a collaboration agreement to offer strategic consulting services and digital content to their clients during the sales process. Both companies pursue with this agreement, baptized under the name Shopping Experience 3.0, improve your clients' results, helping them maximize their revenue and rationalize their costs, thus improving its profitability. All of this, always seeking to meet business needs and reinforcing the brand values ​​they want to transmit.

The Shopping Experience methodology 3.0 identifies where the opportunities for improvement are for companies in all their points of sale (stores, websites and other online media). The tool integrates new technologies, such as social networks and the importance of content in linking with brands.

La Shopping Experience 3.0 It applies to different points of relationship with customers: both in physical stores, like on websites and online stores, or through any type of mobile device. Vicente Muñoz, CEO de Onthespot, has commented: “In this way we grow with our clients, giving them increasingly integrated services, global and innovative to meet the requirements that the digital world demands of them, and also accompany them in their evolution”.

For your part, Rafael Mombiedro, partner of Daemon Quest, has assured that the world of marketing is no longer divided into actions and the online and offline market, But companies have to approach their customers from any area and be able to offer them an experience as users that transcends the pure and simple purchasing process.. "In this sense, marketing strategies must change, “be increasingly complete and closer to the needs of each segment of clients and consumers.”.