Musicam and Onthespot dress up Christmas businesses with carol channels with background music

On the occasion of the celebration of the Christmas holidays, Music, company that offers on-demand music channels, and onthespot, the content company of the Telefónica Group, point of sale activation specialist, They make Christmas music channels available to their customers, setting and activating all types of businesses with piped music.

Stores and shopping centers are already dressing in their best clothes as a prologue to the upcoming holidays.. In addition to the Christmas decorations and luminous decoration, that will shine during all the holidays on the walls and windows of shops and department stores, There is another element that takes on special prominence: the music. Melodies infect us with positive emotions and fill commercial spaces with joy, enhancing the need to give and consume.. Definitely, Music will be one of the key elements during the holidays.

Companies that enjoy the advantages of piped music in their business, in addition to attracting its customers with a careful selection of music with varied rhythms and styles such as Pop Rock, Jazz Love, Atmosphere, Classic, Deep House, Chill Out…you can have typical Christmas channels at no cost.

To choose the most appropriate setting for Christmas, There are companies like Music, con 45 years of experience in sensory marketing services, that offers personalized solutions for both SMEs and large brands, chains and franchises from all sectors. El proveedor de ambientación musical en estas fechas ofrece a sus clientes poner banda sonora a la Navidad de su negocio con la mejor selección de villancicos, whether they are instrumental classics, popular traditional sung or international pop in the purest “Love Actually” style; alone or mixed with your usual music channel.

Musicam constantly develops new communication tools, new ways to reach customers and new supports, like the aromatic atmosphere, an innovative sensory marketing tool with multiple benefits that numerous companies from all sectors are demanding. Bourbon vanilla vanilla vanilla, pino, madera, cinnamon and apple, noon, nougat, chocolate, ginger or Polvorón are some of the most requested on these endearing dates.

Besides, the big chains, In their fight to differentiate themselves from the competition, they have begun to create their own aromas. This is what is known as Odotypes or Olfactory Logos.. Modernity, dynamism, creativity, tradition, vanguard, technology, closeness, tranquillity, originality, illusion, etc. From Musicam they assure that to create a corporate aroma it is only necessary to know what you want to convey because any quality can be transformed into a fragrance.. By combining several essences, you achieve that round and exclusive aroma that perfectly defines the philosophy and values ​​of each company..

And every company has a story to tell.. Through sensory marketing services, it is possible to transmit the desired experiences to the client., This is what Isidro Sánchez-Crespo assures, CEO of Music, when explaining that “What we do is give life to that story through music, the aromas, and now also through digital signage, in a concrete way, effective and persuasive”.

Christmas music in English, Portuguese and Spanish
For your part, onthespot has different Christmas proposals to meet the needs of each business. For those who want to create the traditional Christmas atmosphere, there is the Christmas Carols Channel., composed of a selection of the most popular Christmas carols in Spanish of all time. The Christmas Channel is a cool channel, dynamic, that combines tradition and modernity, and in which there are Christmas carols in English known to everyone, performed by artists such as Frank Sinatra, Maria Carey, Vanessa Williams, or the Natal Channel of Christmas carols in Portuguese and songs in English.

In addition to these Christmas music channels in English, Portuguese and Spanish, onthespot has designed other channels of popular carols sung in Galician, Basque and Catalan, that combined with classic Christmas carols like 'Adeste fideles’ y temas universales, They provide the perfect sound for a Christmas atmosphere that is very close to all cultures..

Thanks to the Music Lab, formed by an expert team of music designers: professional DJs, composers, producers… and its own technological platform, onthespot is capable of offering the musical solution that best suits each business, generating the most appropriate environment so that customers feel comfortable and motivated to buy.

To elaborate each music channel, the music designers of onthespot, through advisory work, They take into account multiple factors that provide them with all possible information about the customer, of the atmosphere that he wants to create in his establishment, the target audience that frequents your stores, your sector of activity…transforming these factors into musical parameters such as sound, rhythm, intensity, language,…Factors that determine the style of mood that you want to provoke in the listener, capturing their attention and improving their shopping experience, at the same time they contribute to generating brand image.