Hyundai organizes a car race in the middle of Times Square

In a new example of how the Digital Out-Of-Home (DOOH), when used in its interactive mode (YOOH), can capture the attention of thousands of people, The Hyundai automobile brand has developed an original campaign in New York consisting of projecting an interactive car racing game on the huge advertising screens in Times Square that allowed passers-by to drive the new Hyundai Veloster 2012.

Hyundai is sparing no means to promote its new car model, the Veloster, in the United States, and proof of this is the advertising and technological display that it has organized in Times Square. New Yorkers and tourists who passed by this weekend at the intersection of Broadway and the 47 They have been able to play with the Hyundai Race, a game for the iPhone controlled from the mobile itself, on one of the gigantic LED screens that illuminate the famous square in New York.

The game car was controlled using any iPhone , iPod o iPad, driving it the same way you use the steering wheel when driving a car. Players had to download the 'Hyundai Race' controller from the Apple App Store and then connect to Hyundai's WiFi network in Times Square..

Once connected, Players could control their vehicle on the giant screen as if they were playing a racing game on their smartphones.. At the end of the race, your score appeared on the screen, and showed his ranking in relation to the other players.

[youtube]http://www.youtube.com/watch?v=awd-vORN7dQ[/youtube]