Led Dream participated with its technology in Vodafone's 'Turn on Christmas' campaign

Led Dream, together with the Tango agency, have contributed their technology and know-how’ in the promotional campaign under the title 'Turn on Christmas', the telephone company Vodafone developed during these holidays in Madrid and Valoria la Buena (Valladolid). In both scenarios, 6 LED curtains in the middle of the street, in which written messages appeared through iPads provided by the operator itself or by Internet users from their computers.

This Christmas Vodafone has carried out a campaign developed by the agency Tango that allowed you to send Christmas greetings live by writing a message of a maximum of 50 characters that appeared on public lighting made up of six LED panels placed by the company Led Dream on Princesa Street in Madrid. Citizens could send their congratulations through the Vodafone 'Turn on Christmas' website and see their messages live on Princesa Street or through a link that shows the panels live through a web recording.

The event took place in Madrid from 13 until the 20 December and from the next day until the last 1 January in the Valladolid town of Valoria la Buena, where the Christmas spirit flew in 1995. He 31 December of that year, The town suffered a blackout from nine at night to half past one in the morning. Since then, The inhabitants of the town celebrate their particular New Year's Eve party on the first weekend of August, between swimsuits and t-shirts.

This year, Vodafone set out to recover Christmas in this small town. “We went to meet Javier, the mayor, and they put so much passion into the project that we did not hesitate for a second to give them the lights of Madrid.”, explains Begoña Cebrián, Brand specialist & Experiential de Vodafone. So, Led Dream and Tango took the 6 LED curtains on Princesa Street and placed them in Valoria la Buena, ensuring that its inhabitants received messages of congratulations and affection from all over the world, with which they recovered the New Year's Eve celebration.

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[youtube]http://www.youtube.com/watch?v=g2m-Ji4BT6o[/youtube]