PayPal presents an application for shopping from the storefront ‎

The online payment company, Paypal, makes a new application available to shopping fans to make purchases with their mobile phones in stores from the window even when they are closed.

PayPal has presented Fashion Window, an innovative way to shop with your mobile in physical stores, even when they are closed. This is a prototype that allows, via mobile, access a store's catalog and buy an item from the window itself.

To enable the PayPal system, The store has to paste a thin film manufactured by 3M on its window that turns any glass into a holographic screen and install a computer and a projector that create the virtual store.. For your part, the buyer needs a smartphone and download the screach application.

When entering the screach code of the storefront, Instantly the storefront screen turns on and syncs with your phone. The buyer can interact with the store catalog, choose your product and, finally, pay it with PayPal.

John Lunn, PayPal innovation director for EMEA, has pointed: “The ways of paying are continually evolving to make our lives easier. These innovations are a reality. Fashion Window is now available and we expect mobile number and PIN payment solutions to be available by the end of the year in the UK, and throughout 2013 in other European countries”.

Buy anywhere, anytime

PayPal aims to allow consumers to buy “at any time, anywhere and in the way that suits them best” and therefore works on different solutions with which “put an end to the limits that still exist between online and offline commerce”.

This innovation activity is now reflected in a new platform whose three pillars are:

– Virtual wallet. It consists of a purse “in the cloud” which through a single application makes it possible for the buyer to pay for the offers they receive by geolocation, discount coupons, loyalty card rewards, etc. Besides, allows you to check the availability of a product in a store.

– Payments in physical stores. PayPal technology is based on cloud services, which allows access from various devices to make payments in physical stores. The first options available will be: Entering your mobile number and PayPal PIN at the establishment's credit card POS, PayPal payment card and NFC reader adapted to the phone.

– Personalized offers: Consumers subscribed to the PayPal service will receive personalized offers based on their location, your purchase history, etc. These offers will appear directly in your virtual wallet app.