Valencia 'burns’ his first virtual failure

Valencia has enjoyed the first technological failure in its history thanks to the Citroën automobile brand, he wanted to make a presentation of his new car, the DS5. For this, An audiovisual show has been created under the formula of “mapping”, through which, The facade of the Ateneo Mercantil has become a virtual failure through the use of audiovisual techniques, 3D effects and all the sound power imaginable.

On the occasion of the launch of the new DS5, The French company Citroën has used the Valencia Fallas as a promotional instrument. So, Using as a base the façade of the Mercantile Athenaeum building in the Town Hall square, it has carried out the particular “cremà” of the “Créative Technologie” Falla, a light and color show using 3D lighting and sound effects.

The Créative Technologie Technological Failure has used cutting-edge audiovisual techniques such as projection mapping, capable of “burn” the facade of this central Valencian building in a fault full of movement, by combining the use of 3D effects, stunning images and the power of effective sound. Thus, Valencians have been able to live an innovative experience that integrates the representative features of the fallera culture and the city of Valencia, with the presence of the new Citroën DS5 as the common thread of the show.

7 work weeks

The creation of Falla Créative Technologie has required seven weeks of complex production in which a team of 45 professionals dedicated exclusively to developing the creativity and scripting of the show, your technical study, 3D modeling and animation of all your images, video editing and final sound.

For your projection, The Falla Créative Technologie has had a top-of-the-line technical deployment made up of four video projectors of 20.000 lumens and a high-performance Line Array sound system composed of 32 DAS Aero acoustic enclosures 50 y 24 subgraves LX218CA.

At the cremà de la Falla Creative Technology, followed him, few minutes later, the first nocturnal Mascletá de Colores that has been seen in Valencia. This unites the characteristic explosions and thunder with a great display of light and color. Both shows stand out for their innovative character and reinterpret through creativity and technology, two of the most emblematic events that take place during the city's main festivals.

[youtube]http://www.youtube.com/watch?v=4M40CwllcsY[/youtube]