Barça wants a new stadium financed with digital advertising

FC Barcelona is considering the idea of ​​building a new stadium, objective for which it has a model to finance it through dynamic advertising with the company Muro Cortina Modular Group, that would turn the new Blaugrana venue into a gigantic advertising screen.

According to the EFE agency,, FC Barcelona is considering the construction of a new stadium with the capacity to accommodate 110.000 spectators on land on Avenida Diagonal now owned by the University of Barcelona. The plan has already been presented to the City Council, who views the operation favorably, in which it would not be necessary to make changes to the urban planning order, since Barça and the UB would make an exchange with their lands. The space in which the new Barça stadium could be located corresponds to the current sports facilities of the university, next to the Hotel Juan Carlos I, and the idea of ​​building a new university campus where the Nou Camp is currently located is being considered..

The company MCM (Modular Curtain Wall Group) has presented an economic plan to the club with which Barcelona could finance the new Camp Nou. This company, who was in charge of the construction of the façade of the new Masia, is waiting for the club to give the green light for the installation of LED technology, as if it were a second skin, on two of the facades of this venue of young values. With this objective, The new Masia will have two giant LED screens of about 250 square meters each from where Barça will be able to optimize advertising from its sponsors and other external advertisers.

Despite the fact that Barcelona currently has a sponsorship plan for the new Masia on the table by the Cacaolat company., recently acquired by Damm and Cobega, The options presented to the club with the two LED technology screens are immense, and it would not be restricted only to this center. In this way, The Camp Nou is also presented as a potential setting for the placement of this second skin with LED technology that would allow the façade of the stadium to be a gigantic advertising screen with which the club could generate income that would help almost completely finance the new football stadium..

A medias con MCM

The MCM company, which has a twenty-year patent for this type of installations on facades with LED technology, can exploit the faces of the new Masia for the next five years, y, as EFE has learned, After these years, Barcelona could not renew the contract, but there should be three more without being able to exploit this activity model.

The business between Barcelona and MCM contemplates that this company, which was also the one who organized the inauguration of the new Masia, explode the facades, perform maintenance and distribute to 50% the benefits of advertisers, some of which, with different contributions, They are waiting for the Oriol Tort center to have the second skin installed with LED technology.

Barcelona, in this business model, does not make any expenditure, nor in the installation of the LEDs, whose cost for the Masia amounts to about 2 million euros, and whose economic projections point to an annual turnover of between 100 y 200 million euros, without taking into account the potential if this idea is transferred to the current Camp Nou.