Screenfeed launches a new DOOH-specific video news channel

The content provider for digital signage, Screenfeed, has created a new video-news channel, Video News Bites, designed specifically for digital-out-of-home (DOOH), offering news in high definition clips.

Screenfeed, the digital signage content store, has announced a new video news channel that redefines expectations for daily digital signage content. The Video News Bites channel offers selected video news in short high-definition clips, with subtitles. Businesses using digital signage to reach their audiences now have a powerful new tool to grab their attention and keep their screens fresh with daily information..

Screenfeed's Video News Bites is the only, and very possibly, the first video-news content produced daily for digital signage. As a syndicated media provider for digital-out-of-home (DOOH), Screenfeed has been serving the industry with content innovation since year 2008. With the success of replacing news tickers with their HD News-in-Pictures offering it represented a natural step for these content experts to offer daily video news..

Jeremy Gavin, CEO de Screenfeed, has commented: ” Video News Bites has been built from the ground up with the needs of the digital signage network and its viewers in mind.. It is the greatest effort we have undertaken since we started. We have taken everything we have learned from our clients' needs to reach their audiences and have built a unique solution for the medium.. It's something we're proud of.. For example, We have included the entire script of each story in easy-to-read subtitles for customers in low or no sound environments”.

Keep the viewer's attention

In addition to subtitles, Video News Bites meets the network's business objectives, offering timely and interesting stories, and avoiding typical topics that cause viewers' attention to decrease. Highly engaged customers can even self-select which stories appear in their feeds through Screenfeed's new online moderation tool..

Delivering the right tone is important for Screenfeed customers, according to the company's vice president of Content, Pete Erickson. “News about rising gas prices and interest rates often has the exact opposite effect of the intent of the promotion running on the screen just before. A major sexual abuse scandal is, definitely, credible news, but it is not the appropriate content in a shopping center or in a pediatric office, For example. Our clients count on us to offer entertainment content that is consistent with their brand”.

Clips 30 seconds

Video News Bites has been designed to integrate easily into playlists that serve a variety of wait times.. Each clip is kept at a short 30 seconds to allow quick transitions to promotional content. Besides, as Video News Bites is built in a modular way, You can also seamlessly transition each clip to additional back-to-back Video News Bite.

Jeremy Gavin has pointed out: “We create all of our content with the knowledge that every network wants to reduce their content costs while keeping the screen fresh and engaging their viewers.. Video News Bites takes this to a new level. With this new offer, We hope to offer daily video news at an affordable price for networks of any size. For this, The ability to sponsor news makes content an income generator for some of our clients.”

Screenfeed's daily Video News Bites is available for immediate use. Feeds are sold for a small monthly license per media player. Customers can subscribe and 5 minutes to schedule a feed that continually updates itself thanks to the integration “plug-n-play” with most digital signage software.

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