AsomaTV bets on BroadSign's Software-as-a-Service

The company specialized in communication and dynamic marketing, AsomaTV Multimedia, has carried out the migration of its entire digital signage network in shopping centers to Software-as-a-Service (SaaS) from BroadSign to allow you to scale your circuit even faster.

AsomaTV has deployed Software-as-a-Service (SaaS) of BroadSign in all digital signage networks that operate in Spain, and will use the platform for future installations from now on. The migration to this software has involved 110 screens in 15 shopping centers, most of them located in Madrid, already 30 of the 250 gyms in which it operates, who have moved from static advertising to digital signage powered by BroadSign. AsomaTV plans to complete the conversion of all gyms throughout this year, with the intention of expanding the network to 500 gyms in 2014.

Currently, AsomaTV is also carrying out pilots for future digital signage networks in the largest private hospital group in Spain and in a pharmacy cooperative in Catalonia made up of 300 establishments. In addition to running your own networks, AsomaTV acts as an outsourced operator of several corporate digital signage networks throughout Spain.

The Technology Director of AsomaTV, Robin de Jong, said BroadSign's automation-focused functionality was a relief after “five years of micromanaged playlists, manual troubleshooting and a long and painful process of installing and configuring the players in new locations.” On the contrary, BroadSign technology has made it possible for AsomaTV to migrate its entire shopping center network with the new software remotely, in a single day, and has allowed the company to dramatically reduce time spent on scheduling and tracking.

“BroadSign gives you peace of mind. You just know it works. And regardless of what your clients' requirements are, BroadSign allows you to comply with them. We are no longer afraid of remote installations. We configure clients' players in our operations department, then we send them to the client and we know that as soon as they connect them, everything works”, De Jong added.

AsomaTV content loops in the shopping center network have 90 seconds long, and are made up of advertising spots 10 seconds allocated for each location. The four-minute loop on the gym network is a mix of advertising, specific messages for each location and channels “information and entertainment”. The network has various advertisers, like Unilever, Procter & Gamble, Telefónica, Orange, Vodafone, Metro, McDonalds y Kentucky Fried Chicken. The network carries out national and local campaigns in densely populated areas of Madrid, Barcelona, ​​Sevilla, Valencia and Bilbao.