NTT DoCoMo develops the innovative Peripheral Display Coordination system

The Japanese operator NTT DoCoMo has begun to develop what they call 'Peripheral Display Coordination'’ (Peripheral Display Coordination), a service concept that would be based on having a television or a digital signage display on which to show relevant content through smartphones and that would detect the location of the screen.

Peripheral Display Coordination is a new service concept that is being explored by NTT DoCoMo, one of the largest telephone operators in Japan. The idea is based on using a television or a digital signage screen to show users relevant content, context sensitive, through their smartphones.

“When people have information about special offers, like a coupon, For example, they may forget about it when they are in the store. But with this system, if there is a compatible screen nearby, could notify you that “This coupon is available, would you like to use it?”, even if they have the mobile device in their pocket”, they explain from the company.

“In a private context, -continued from NTT DoCoMo- People go home and leave their smartphone forgotten in their purse or purse. In moments like that, could be communicated to them on a television or a PC that “You have a lot of missed calls” o “You still have unread emails”. One of the characteristics of this technology is that it even detects where the screen is.. Thinking about similar services, many perform similar tasks via Bluetooth or Wi-Fi only, but with this system, The screen can be identified using Bluetooth and Wi-Fi together”.

“The screen identification also allows you to identify if a space is public or private. If a screen is public, The system can be configured to not display information such as unread mail or missed calls. Besides, Here is an avatar with the information, and this also serves as a marker, showing what the information is for. This way anonymity can be guaranteed, because a user can recognize if their bookmark appears”, conclude from the operator.

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