In-Store Media optimizes the digital advertising screen circuit of El Corte Inglés

In-Store Media, management and marketing company for advertising media at the point of sale, has made the configuration of the El Corte Inglés mupis circuit more flexible, redesigned late last year with premium locations to optimize buyer impact.

In-Store Media has given new impetus to the more than 2.500 supports located in all El Corte Inglés centers in the country. The company has incorporated a series of technological improvements and has made the configuration of its circuits more flexible to respond to the needs of the different product categories.. The rates associated with these supports have been modified consequently to the changes in their marketing.. “To adapt to the needs of our clients and the current market situation, in-Store Media has focused its strategy on flexibility: both in its advertising circuits and in rates”, Pablo Vilà stated, CEO of in-Store Media.

friendly advertising, but effective

A market study carried out by TNS reveals that mupis circuits, stairs and alarms at El Corte Inglés centers are means highly valued by consumers since they provide information in a pleasant way and without being intrusive.. “If there is something that defines in-Store Media, it is the effort to adapt our media to the image of the store without breaking the aesthetics of the space.. Our ability to achieve that balance between aesthetics and effectiveness allows us to increase advertising recall and influence purchase intention.”, Pablo Vilà pointed out.

Mupis increase purchase intention

in-Store Media digitized the El Corte Inglés mupis circuit at the end of last year, making it available to advertisers and media agencies 80 new digital mupis in vertical format up to 65 inches with new locations on facades, access areas and shop windows. These mupis impact all visitors to the center, and according to the TNS study, significantly increase the Top Of Mind. So, The campaign of the mobile company Motorola increased purchase intention by a 50% and that of the fashion brand Gucci doubled the suggested brand awareness and obtained the 25% as an advertising souvenir for your campaign.

“In addition to innovation, which since our beginnings has been the main axis of our strategy, This year the key word is flexibility that allows us to adapt even more to the needs of our clients, with more segmented circuits and better rates, “two fundamental elements to continue being leaders in the sector”, concluded the CEO of in-Store Media.