The Monterrey Aquarium invites passersby to a virtual underwater journey

The Monterey Bay Aquarium, in California, has carried out an original interactive campaign at bus stops in the city of San Francisco that proposed passersby experience a virtual immersion to enjoy marine life.

To attract people to visit the Monterey Bay Aquarium, the agencies Engine Company 1 y Clear Channel Outdoor have carried out an outdoor strategy that has turned the mupis into 13 San Francisco city bus stops in a virtual aquarium to dive into the depths of the sea, according to the magazine Informa BTL.

In this outdoor digital advertising campaign, People waiting for public transport could discover the diversity of fauna by descending to the bottom of the sea through a series of fences equipped with touch screens that allowed them to start a virtual tour and interact with the animals.. Using the touch screen, the user selected “Dive In” and began to descend 150 metros, finding different animals at each level of the journey, being able to interact with sea turtles, sardines or jellyfish.

After this underwater trip, The screen showed the image of the person framed within this virtual marine environment and the protagonist could share the photo on Facebook or Twitter or download it.