With dimensions of 23 × 100 meters, the newly opened screen in Times Square has been built with Mitsubishi Electric's Diamond Vision technology. Devoid of cracks, endowed with Real Black LED functionality and with a resolution of 2.368 × 10.048 pixels, this spectacular digital signage support will be released by a campaign of Google which will be valid until the end of the year.

Times Square Clear Channel Mitsubishi

The new screen has been installed in Times Square occupies a full block and has just opened in one of the busiest areas of New York. A solution for digital signage that Clear Channel Spectacolor, division of Clear Channel OutdoorIt offers advertisers offering a high-impact space to display their messages.

Google It will be the company that debuts this new digital signage support and will do so with a campaign that will be in effect until new year. It is estimated that the cost of renting this space for a month rende 2.5 million dollars.

This screen 7.620 square meters, the equivalent of eight stories of altitude, is the largest that has been installed so far in the city and is located on the facade of the reconstructed hotel Marriott Marquis, an area that is estimated to pass more than 300,000 pedestrian It is.

Times Square Clear Channel Mitsubishi

This visual structure has been built by the real estate investment fund, Vornado Realty Trust and can be seen from practically anywhere in the square, occupying the space between the streets 45-46, in the heart of Times Square.

Vornado has chosen Spectacolor as company responsible for managing advertising and Diamond Vision display technology of Mitsubishi Electric for your design. A LED display 23 × 100 m which is not cracked and that used 24 million pixels with a resolution of 2.368 × 10.048 pixels, the highest that has been installed so far and that dwarfs the ultra-high-resolution 4K.

The display has been built with Real Black LED technology, thanks to which it is possible to show deep blacks and high quality vertical viewing angles, ensuring a clear view even when the sunlight gives you front or when passers-by come to short drive to the bracket. A solution of high definition that allows the transmission of images in real time.

This large screen is also associated with high definition cameras to, eventually, record to pedestrians passing by the street and broadcast live images, using social networks.

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By • 19 Nov, 2014
• Section: Study cases, Digital signage, Display, dynamic Advertising