Ibiza undergoes a digital makeover thanks to Sony and AirBlocks
AirBlocks, AVC Media's network of public displays and free Wi-Fi, has used 80 pantallas LED HD FWD-46B2 y FWD-55B2 de Sony como parte de una solución inalámbrica diseñada para ofrecer contenidos publicitarios y promocionales en diversos bares y clubes nocturnos de la isla de Ibiza.
Sony has announced the integration of 80 of its public displays FWD-46B2 and FWD-55B2 in various clubs and bars in the heart of Ibiza's party scene, as part of a revolutionary installation that offers advertising and promotional content in some of the largest and most prestigious sites on the island. The Sony Professional Solutions Specialist, AVC Media, has transformed the way visitors access and consume information through digital signage and Wi-Fi, opening up a wealth of advertising and marketing opportunities for brands, promoters and spaces.
This is the first facility to offer the latest eco-friendly HD displays from 46 y 55 inches from sony, which offer exceptional performance in bright ambient lighting environments and operate with around a 35 percent lower energy consumption than previous models. Fulfilling the commitment of AirBlocks to offer environmentally friendly solutions, Sony public display features reduce running costs and carbon emissions.
A very competitive market
Historically, Outdoor advertising in Ibiza poses a series of challenges for brands seeking to reach the lucrative tourists who flood the island in high season., from June to September. Signs and posters are limited and very competitive with rival promoters fighting for space daily to advertise the latest nights in one of Ibiza's hundreds of clubs and bars.. The AirBlocks solution, based on Sony screens, offers to the 'partiers'’ a digital information center, providing you with the latest information on nights out, as well as premium advertising content from leisure and consumer goods companies.
Ibiza is the undisputed mecca of music attracting more than 4 millions of visitors during the season and the integrated screens, AirBlocks' free wireless and interactive app network has partnered with 31 bars and clubs in Ibiza like Space, Ocean Beach Club y Es Paradis, with rights for more displays and spaces for next year. The wireless network solution can also be used by various spaces of the same owner to display content in a closed circuit promoting those bars and clubs on the island..
Ibiza outdoor digital advertising
In connection with the release of this solution, Steve Loftus, CEO of AVC Media Group, has pointed out: “Sony's reputation as an audio technology manufacturer, video, communications and information make it the logical choice as a partner for the concept that AVC AirBlocks is launching throughout Europe. The latest public displays have allowed us to offer a long-term solution, which is both cost effective and environmentally friendly, which allows us to carry out our objective of digitizing the outdoor advertising industry in Ibiza and improving the experience of those on the White Island.. We are the first company to look at what a key group for advertisers is when they focus in one place and serve them relevant, targeted marketing that they can absorb in a social environment.. ”
Product supply and logistics have been managed by Sony's distribution partner Owl Visual, which has been working closely with AVC Media and Sony throughout the rollout. Neil Colgate, CEO of Owl Visual, has added: “Los nuevos displays de Sony se ajustan perfectamente a la demanda del mercado de una forma más estética centrada en los consumidores de productos para usos comerciales específicos.”
Ian Baugh, Sony Europe Display Channel Account Director, has added: “Sony is at the forefront of digital display technology and an exciting partnership like this allows us to showcase our unique solutions to a growing area of the market.. We are delighted that our new public screens are being used by AirBlocks in one of the world's entertainment capitals. “
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