Finca San Blas Winery installs a virtual store in the center of Valencia

Virtual stores with QR codes are becoming increasingly common. The Finca San Blas Winery, a small family business that has 83 hectares of vineyards in Requena (Valencia), has just inaugurated one in the center of the Levantine capital.

The store that Finca San Blas, a winery located in the Valencian town of Requena, just installed in the center of Valencia it is just a facade. It has no doors and the only bottles you can touch are photographs. It is a virtual store made up of panels illustrated with the winery's bottles., its price and QR code. According to the newspaper El Economista, He was the manager of the warehouse, Antonio Zahonero, who decided to try this marketing formula after seeing it in Japan and on the Seoul subway, where Koreans ordered purchases with their mobile phones pointing to vinyl panels from the Tesco supermarket chain that showed all their products and prices.

According to Zahonero, “operation is very simple, product is chosen, You place your mobile phone in front of the QR code and the Move platform opens on the screen, in which you only have to enter the number of bottles and the shipping address”. and pay. The order is shipped in less than 24 hours to any point in Spain from the winery, located in Requena (Valencia). The delivery is done by the transport company Nacex, with a maximum cost of 8 euros per shipment, since the winery covers the cost that exceeds that amount.

The manager of the winery highlights, Among the advantages of this system, that facilitates access to purchase, since it is not necessary to enter any portal or navigate the web. “And you don't have to carry the bottles”, duck. Besides, once you have the product at home, you can repeat the process from home, without having to go to the store, since the bottle label incorporates the QR code.

The technological platform of this virtual winery has been developed by the Catalan company Mobile Vending (Move). Orders are managed there, payments and orders to the transport company to collect the packages and distribute them. You can order wine for any part of the world. According to Zahonero, the new store, which is located on Peace Street, next to the most expensive shops in Valencia, “will allow us to bring our wines closer to customers during the 24 hours of the day, ensuring that the product reaches the consumer the next day, which represents a differentiated shopping experience with significant added value”.