Red Bull uses Barco projectors for 3D mapping of the Ultra Music Festival 2012

The German company SennovA executed a spectacular large-scale urban projection mapping installation with Barco projectors for the energy drink brand Red Bull at the Ultra Music Festival 2012, one of the most important electronic music festivals in the world, held at Bayfront Park in downtown Miami.

Barco partnered with event and broadcast production company SennovA to create the visual centerpiece of the opening of the Miami electronic music festival (Florida, EU) Ultra Music Festival 2012. Together they offered an impressive 3D projection mapping, titulada ‘Red Bull Mind Meld’, that covered 29 exterior floors of the Intercontinental Miami Hotel with bold, animated images across three nights during the festival.

The Ultra Music Festival has been a rapidly growing phenomenon among electronic music fans since the concert was first held in 1999. Extended from one to three days, This year's festival was also broadcast online so that the total number of viewers reached several million (con 200.000 live attendees). The magnitude of the event demanded a unique visual spectacle, which was designed and executed by SennovA with the projection of Barco. Due to the multi-dimensional nature of the projection surface of 15.000 m2 of the hotel, A combination of four FLM-HD20 projectors and eight FLM R22+ large event projectors were used to create the projection mapping installation..

Tristan Valencia, Managing Director of SennovA's New York office, has explained: “The Ultra project presented unique projection challenges, considering the extreme angles of the hotel façade. Barco projectors are always the most appropriate tool for this task. , since they are the only ones that can be placed on their side and work without problems when projected at angles of a 50 percent or greater, which is a necessity for many of these high-end outdoor shows”.

Bryan Edens, producer and Marketing Director of SennovA, agree: “Fortunately, with Barco projectors, our imagination has no brakes in the design of a dynamic show. They can handle anything we can imagine, and they do it with reliability and consistency. ”

A projection mapping portfolio 'in crescendo'’

Barco's large event projectors have been instrumental in delivering high-performance projection for numerous high-profile events., including the Super Bowl halftime show 2012, Queen Elizabeth II's Diamond Jubilee Concert at Buckingham Palace, and the launch of the Nokia Lumia in London. Offering 20.000 lumens of light output and a widescreen format, Barco's large event projectors deliver superior quality high-brightness, high-contrast images, even in outdoor spaces with high ambient light. They also feature superior video processing and picture-in-picture capabilities., as well as a sealed optical engine that prevents dust, smoke or other environmental pollutants affect your image quality.

Scott Stremple, Vice President of Sales, Ship Projection and Image Processing North America, has commented: “We are thrilled to join other creative innovators in this rapidly growing field to bring 3D architectural projection mapping to the masses.. This new opportunity requires specific technological knowledge and unique optical capabilities, which we are proud to offer through our line of event projectors. The public will see more of this type of outdoor entertainment, Which means we're going to see a lot more of Barco too. ”

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