Adidas tests a new interactive showcase concept with virtual mannequins

Adidas has implemented a new interactive installation in the window of its NEO brand store in Nuremberg (Germany). It has a large touch screen that allows passersby to explore, play and drag life-size virtual products to a shopping cart. The last step – the purchase – it is done through the mobile phone.

Adidas has redefined the concept of 'shopping'’ with the launch of a new interactive showcase. In its NEO store in the German city of Nuremberg, the German sports brand and the agency TBWAHelsinki have taken advantage of the latest technological advances to install an interactive digital showcase that can be connected to consumers' smartphones without the need to use apps or scan QR codes. The interactive touch screen interface allows users to visualize the collections of Adidas' youth fashion brand NEO by trying out various clothing combinations on a virtual mannequin.

The showcase is a fully functional touch screen that allows consumers to determine if they are interested in a certain combination of clothing., They can add the products to a shopping cart from the storefront and by connecting via a URL link through their smartphones, The shopping cart appears instantly on the screen of your mobile devices, where can you buy them, edit product details, and even share the purchase with friends through social networks or email. The transaction can be completed on Adidas' NEO mobile website.

Ted Mager, vice president of retail environments at Adidas, has explained: “After the success of Social Media Mirror, one of our latest commercial innovations, We are very pleased to once again demonstrate our leadership in innovation with the introduction of the latest advances in window shopping. Our youth fashion brand NEO offers the perfect environment to try this new and stimulating shopping experience because for us NEO means new: new by definition, new in concept and new in spirit”.

This innovative interactive showcase concept will be tested for 6 months.

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