DOOH and NFC technology to defend the right to vote

Rock the Vote, an American organization dedicated to keeping young people informed about the issues that affect their lives, has harnessed the power of out-of-home digital media to launch the 'We Will' campaign, focused on mobilizing young people to vote, reminding them that their vote makes a big difference.

Less than 50 days until the US presidential elections are held., la campaña de digital out-of-home ‘We Will’ Rock the Vote aims to challenge efforts to hinder voting rights in the final stretch of the election campaign. Laws pending approval or already approved in 20 States of the country are going to make it difficult for young people to vote - they prohibit university students from out of state or those who do not have permits from voting, lo que afectaría principalmente a los votantes que se inclinan hacia el lado demócrata-.

Launched in key states and nationwide, the 'We Will' campaign’ educates young people about these changes and reminds them of their collective power. The campaign combines messages with photographs and graphics, and includes interactivity Near Field Communications (NFC) of Blue Bite, a mobile marketing provider that specializes in location-based campaigns. The objective of the campaign, developed by TaskForce and Apartment One, is to motivate young people to vote and shape the future, instead of just accepting it.

Throughout his 21 years of history, Rock the Vote siempre ha tratado de movilizar el voto joven en formas que han resonado con cada generación: “Nos dimos cuenta de que el contenido invita a la reflexión, ya sea estática con tecnología móvil en la calle o digital en espacios elegidos, fortalecería a ‘We Will’ de la manera más perceptible”, ha señalado Heather Smith, presidenta de Rock the Vote. This year, la organización ha invertido en su mayor campaña de out-of-home tradicional y digital, incorporando vallas publicitarias, paradas de autobús con NFC, cabinas telefónicas, postes extravagantes, carteles en taxis, autobuses universitarios y pantallas digitales en áreas de gran visibilidad .

La plataforma MTag de Blue Bite va a jugar un papel destacado, dotando a las paradas de autobús con NFC, allowing smartphone users to connect with the interactive campaign by scanning MTag-enabled signs to register to vote without having to download external applications.

The potential of NFC

Mita, CEO and co-founder of Blue Bite, has commented: “We are very excited to work with the PVBLIC Foundation and The Judge Group to support the goals of Rock the Vote. NFC technology is a powerful tool to engage consumers in a personal way by combining out-of-home messaging and smartphone capabilities., and the use of innovative technology is a great way to address the electoral base and Rock the Vote: the youngest voters”.

In this sense, Sergio Fernández de Córdova, President and Co-Order of the Foundation PVBLUL, has indicated that “We at PVBLIC believe in empowering organizations to convey their messages. To this end, We have a strong track record of success in engaging groups and causes.. We firmly believe in the power of the media”, said.

For your part, Anne Judge, Founder and CEO of The Judge Group, has explained: “We have segmented and integrated today's most dynamic multimedia platforms to harness the power of presence 24/7 of traditional out-of-home and the great real-time flexibility of digital out-of-home for current problems in this election year. NFC technology on bus stop posters aligns with the lifestyle of younger voters, who are the first to adopt the news. It also allows us to change the mobile message on the posters in the middle of the 'Register to Vote' campaign.’ to 'Vote'. That's a welcome tool when different states have different voter registration deadlines.. “