The CW Television Network surprises with a print campaign that incorporates tweets in real time

The CW Television Network in the United States has launched a graphic campaign for fall programming that is different from the usual ones. They have been inserted in the magazine Entertainment Weekly an advertisement that incorporates a 3G data chip and a screen where updates could be followed on the chain's official Twitter account.

The American television network CW Television Network has carried out a new action in the magazine Entertainment Weekly that unites two opposite media: magazine stand (on paper) y Twitter. According to the Creativity website, via media agency OMD, and to promote the new fall programming, The chain has inserted an advertisement in this magazine that included a 3G data connectivity chip and a screen on which the reader could follow the updates on this social network from the CW Television Network account.. You could see the last 6 tweets from your timeline -even if they were negative-. Besides, Through the screen you could also see a video of her new series 'Emily Owens, MD’.

This new advertising format is available in 1.000 copies of the publication. As Rick Haskins explained, vice president of chain marketing, advertising features an Android smartphone device, composed of a QWERTY keyboard, an LED screen, a T-Mobile 3G card, a camera, a speaker and a USB port, Made especially for the occasion in China. This way, The TV network unites the offline with the online and thus seeks to retain its audience, young and active on social networks, and try to overcome the low figures that it has been registering in recent times.