Samsung and Charmex bring together customers and partners for a day on interactive marketing

Under the name 'Interactive Marketing', The companies Samsung and Charmex International have organized a meeting of distributors and partners at the North Convention Center of Feria de Madrid – IFEMA in which the manufacturer's solutions have been exhibited in different areas., exposing some success stories based on their technology.

Samsung y Charmex gathered this Thursday at IFEMA (Madrid) to a large group of professionals in a conference on interactive marketing in which the manufacturer's solutions in this area were presented and some success stories based on their technology were presented..

Samsung is a reference in the large format LCD screen market. Its screens use two technologies, depending on the location of the LED lamps: Edge LED (e-LED) y Direct LED (D-LED). The first offers lower power consumption and heat emission with an ultra-thin frame of about 29,9 mm thickness that allows its use in countless applications with a sophisticated design. Screens that use Direct LED technology (D-LED), for his part, They offer a very cost-effective solution (quality-price) with high image quality.

In both cases, Samsung's LED technology achieves deeper blacks with higher contrasts and brighter colors in sharper images.

It is noteworthy, besides, These panels require less energy since, among other factors, cooling needs are minimized.

Samsung has reduced the frames to the maximum to just 18 mm (even in solutions not focused on video walls) opening a wide range of applications in which design plays an important factor. Besides, allows the integration of a modular PC thinking about digital signage and retail environments.

Samsung news

Samsung has announced today that, After the success of the DE series for an intensive 24/7, the new ME series launching in December will offer 700 cd/m2, with embedded player with 8GB memory. It will have an integrated content management solution with autoplay (USB and internal memory), and possibility of remote programming and control (free until 25 screens).

On interactive screens, Samsung is going to change its line-up, betting on a touch foil that is integrated into the monitor in both the DE and ME series. In formats up to 55 inches Samsung will replace network-type technology with an advanced wave sweep system that will provide greater coverage in the corners. In formats larger than 65 inches will continue to use optical technology with four infrared cameras.

As for special solutions in the showroom that accompanied this day, we were able to see some examples such as its new square monitor (Square), its display box with an integrated display or the always striking Sansung SUR40 that thanks to the Microsoft PixelSense development offers more than 50 simultaneous touch points, and possibility of horizontal or vertical arrangement. This table uses technology developed by Samsung and Microsoft capable of even recognizing gestures and movements.

The day has closed with the participation of some of Samsung's partners. Activa Media Systems has exhibited its interactive touch solutions in different formats: VisualPlanet (touch foil); optical solution with cameras in the frame; and infrared for screens up to 350′. For your part, Reason Engineers have presented some success stories of their user interface development division based on Microsoft, highlighting practical cases implemented in the Pixelsense table for retail as a curious application for Victorio&Lucchino. Finally, Locate Technological Solutions has unveiled its ActivaBlue lines (mobile marketing actions applications in relation to digital signage) y LED Visual (digital signage solutions).