Sony to unveil its latest 3D and OLED medical solutions at Medica 2012

The technology giant Sony seeks to expand in the health sector and will be present at Medica 2012, the international medicine fair, which will take place again this year in the city of Dusseldorf (Germany), in the next few days 14 y 17 November, showing the latest news and advances in the sector in all its aspects.

Sony has proposed to assume a pioneering role in the medical field. Thanks to the knowledge accumulated with his experience within the consumer and film sectors, channeled in the development of revolutionary 3D and OLED technology (organic light emitting diodes), The Japanese multinational has set out to follow the path of medical innovation with the presentation of a series of new solutions in Medica 2012, una de las ferias del comercio de medicina más importantes a nivel mundial, que celebra su cuadragésima segunda edición en las instalaciones de la Feria de Dusseldorf. Sony dará a conocer en su stand (F57\G57, Hall 10) la tecnología que cirujanos, radiólogos y otros especialistas necesitan para realizar diagnósticos e intervenciones delicadas con la presentación de su nuevo grabador 3D para uso médico, así como una nueva cámara 3D y cinco monitores de diagnóstico en la feria que tendrá lugar entre el 14 and the 17 November.

La revolucionaria tecnología OLED es una de las protagonistas de la nueva generación de desarrollo en el terreno de los monitores. Estos equipos autoiluminados, finísimos y muy ligeros ofrecen una relación de contraste elevada, faster response time and speed 10 times that of ordinary LCD technology; The combination of all this dramatically reduces motion distortions. Sony was the first to introduce OLED technology to the consumer market a few years ago., with the launch of 11 TV″ XEL-1. Thanks to its high contrast ratio and excellent color reproduction, the revolutionary 24.5 Trimaster EL OLED monitor″ reproduces even the smallest detail with maximum realism and allows a more precise diagnosis in delicate cases.

Sony will also present its range of high-quality diagnostic monitors. Some of these Sony radiology equipment incorporate ISD technology (Independent Sub-pixel Drive), offering three times the resolution of monochrome LCD screens. ISD function, Available in grayscale models 5 y 3 MP, Delivers reliable image quality for viewing diagnostic studies in high resolution, including RC and RD images, TAC, MRI and, in particular full-field digital mammography (MDCC) allowing a detailed view of microcalcifications.

Philip Brandt, European Marketing Manager for Surgery at Sony Europe, comments on Medica presentations 2012: “Twelve months after the launch of the PVM-2551MD monitor for medical use, los conocimientos y la oferta de productos de Sony en este campo se han multiplicado por diez. Sony tiene la capacidad para recurrir a años de investigación, desarrollo y experiencia y ofrecer a los profesionales de la medicina los productos de máxima calidad que necesitan”.