Plaza Imperial has inaugurated its Christmas campaign programming with an original and spectacular video mapping show consisting of a reproduction of 3D images of Christmas motifs throughout the mural of the restaurant area on a surface of 560 square meters of the Zaragoza shopping center.

Video mapping Plaza Imperial

The Plaza Imperial shopping center in Zaragoza has officially welcomed Christmas. This establishment has hosted a colorful and spectacular video mapping show, the first to be held in Aragon of this innovative artistic discipline that consists of the projection of images with 3D effects on buildings. Thus, in the restaurant area, on a curved wall 70 meters long and 8 high, Visitors to Plaza Imperial can delight in a beautiful show that tells the arrival of Christmas to Zaragoza and Plaza Imperial with suggestive three-dimensional effects..

A total of 560 square meters for which it has been necessary to use four 15.000 lumens of power each. As Juanjo Vázquez explains, of the company responsible for the project, Romera Design and Infographics, This has a resolution that multiplies by four that of high definition cinemas and, con 8.000 pixels, It is the project with the highest width resolution of any they have ever done.

The Plaza Imperial show has been designed specifically for the shopping center, “It could not be reproduced anywhere else given the dimensions of the interior of the shopping center”, explains the marketing director of the shopping center, Pablo Valera Balbuena. Seven minutes of Christmas history in an original proposal that combines the highest technology with large doses of creativity. “At Plaza Imperial we want to celebrate these dates in a special way, for this reason, In addition to programming other more traditional activities, we wanted to take a step forward, and bring this innovation to Aragon to make a more cutting-edge Christmas, which is what a modern city like Zaragoza deserves”, Valera added.

So, All visitors to the shopping center will be able to enjoy this Christmas story that incorporates the most attractive 3D mapping effects until next time. 5 January, in four sessions that will take place each day at 19.00, 20.00, 21.00 and at 22.00 hours.

By, 7 Dec, 2012, Section: Projection

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