Heineken creates a spectacular interactive billboard with LEDs and bottles activated by Facebook

To celebrate your 140 birthday, The Heineken beer brand has come up with an eye-catching marketing action that encourages its fans to share their messages and photos through a spectacular interactive billboard installed in the city of Amsterdam and made up of 5.000 bottles with as many LEDs inside.

On the occasion of the celebration of his 140 birthday, Heineken has created a large installation made with 5000 iconic bottles and LEDs that will remain on display at the Heineken Experience located in Amsterdam (Netherlands) until the 3 January 2013.

Framed in the Festival of Lights currently being celebrated in the Dutch capital, This action allows people who want to leave their congratulatory messages to the brand on the Heineken Facebook page and these will be projected on the illuminated showcase. It's more, The application itself is responsible for notifying the user when their message appears so that they can enjoy it and the firm has prepared a video system in front of the giant screen that allows them to observe the messages projected from a special application on the same Heineken Facebook page.. Besides, With the lights, visual shows will also be carried out that animate the city.