Virtualware and Activa Media will present the new Innoview virtual viewing platform 2.0 en Features 2013

Virtualware Group, technology company specialized in immersive technologies, and Activate Media, provider of interactive digital signage solutions, will take advantage of the next edition of the International Tourism Fair, Feature, which is celebrated from 30 from January to 3 February at IFEMA in Madrid, to launch the Innoview 2.0, the new version of its virtual augmented reality viewpoint.

The company specialized in immersive technologies Virtualware Group will participate in the Fitur tourism fair 2013, within the 'Fitur Know-how' section & Export’, a space that allows tourism companies to present their most innovative solutions and projects in the field of comprehensive tourism management. The company will be present at stand 10B06A in the pavilion 10, showing the latest developments in interactive applications focused on the tourism market.

Along with Activa Media Systems, company expert in interactive solutions for digital signage, Virtualware will launch a new virtual viewpoint model based on augmented reality technology at the fair, el Innoview 2.0, whose version 1.0 It has been recently installed in the Las Arenas Shopping Center in Barcelona.. It is a tourist viewpoint based on augmented reality technology, that offers virtual images superimposed on the real image, providing multimedia content that provides added value to the displayed area. The new version incorporates a 12'' touch screen that facilitates interactivity and handling, plus content management software, that allows incorporating 3D models, virtual bookmarks and links to social networks.

In addition, Activa Media Systems will bring its interactive multi-touch table to Fitut, that integrates a professional 55″ Full HD multitouch screen, a powerful multimedia PC, touch technology up to 64 touches and a very exclusive design, which makes it the ideal interactive showcase to show and interact with tourist information in a different way with simple and intuitive gestures.

Participation in activities and presentations

Besides, David Moreno, Head of Virtualware Development, will make a company presentation on Wednesday 30 January, at 12:45, in the INNpulsa area, which will take place in the Fitur Know-How auditorium&Export. The next day, will also participate in AECIT Activities (Spanish Association of Scientific Experts in Tourism). Within the conference under the title “The power of social networks for the intelligent management of tourism promotion in destinations”, David Moreno presentará “Realidad aumentada para la puesta en valor de los recursos turísticos”.