‘The Book of Shapes’ brings together the most interesting projects carried out with MicroTiles

‘The Book of Shapes (The book of shapes)’, available in app, digital copy and book, Collects exciting projects from around the world and explores how MicroTiles technology can help architects and designers incorporate inventive shapes into projects that use video, motion graphics or interactive content.

Christie just published The Book of Shapes (The book of shapes), an interesting work that includes projects carried out around the world that redefine display technology in all types of areas, from the commercial environment to the museum, going through the company.

As a free, interactive iPad app, as PDF version or in physical form, The book explores how Christie MicroTiles, the revolutionary constructive and modular video blocks, Help architects and designers incorporate inventive, irregular shapes into projects using video, motion graphics or interactive content.

The publication of The Book of Shapes: International Design Inspirations Featuring Christie MicroTiles (The book of shapes: International design inspirations using Christie MicroTiles) has coincided with Christie's important participation in Integrated Systems Europe, the fair held in Amsterdam between the 29 and the 31 January, and with the third anniversary of the market launch of Christie MicroTiles.

The application The Book of Shapes contains MicroTiles installations carried out around the world since the product was launched, with visuals, embedded video and detailed descriptions about different uses of display technology and the results obtained. The application also includes location maps, reference materials as well as an integrated version of MicroTiles Designer 2.0, a web-based tool that allows designers and architects to plan and prescribe projects with MicroTiles.

iPad users have the ability to find and download the application for free The Book of Shapes in the Apple App Store. There is also an interactive PDF, also free, allowing you to view all examples and supporting material on other tablet devices as well as conventional computers and laptops.

Designed to inform and inspire

«The Book of Shapes has been conceived to inform and inspire those in charge of integrating display technology into projects and help them understand that the incorporation of digital canvases can energize and transform a space or respond to a business challenge in a way that is as interesting as it is novel.», explica Kathryn Cress, vice president of global and corporate marketing at Christie.

«We are amazed to see to what extent architects, store designers, audiovisual professionals and interactive experts have taken advantage of the opportunity to introduce shapes into their design concepts», Cress adds., that continues: «They have completely overcome that world of projection defined by rectangles. And the most notable thing is that we are only beginning to glimpse everything that can be done..

The Book of Shapes pays tribute to projects from several continents, and is structured by categories: commercial environments, museums and entertainment, television broadcasts, events and shows, higher education and business spaces.

Among the projects included, a virtual mountain range installed at the History Colorado Center in Denver stands out, giant sweeps of MicroTiles in business spaces such as Deutsche Bank's Asia-Pacific headquarters in Hong Kong or Telstra's experience center in Melbourne, Australia. Transportable and easily configurable, MicroTiles have also been used on numerous occasions in temporary exhibition events, like universal exhibitions, fairs or events dedicated to fashion.

Exploring the possibilities

The Book of Shapes delves into projects in which MicroTiles are “melt” with the wall, They are housed in furniture elements or completely transform commercial spaces and lobbies. Technology has led to a rethinking of the approach to visual messaging and marketing in public or shared spaces..

One of the most ambitious projects collected in The Book of Shapes It is the one that affects the main headquarters of the London Stock Exchange in Paternoster Square, where several multimedia canvases with a total of 508 MicroTiles wrap the space. The project powerfully reflects the kinetic energy of financial markets and acts as an attractive backdrop at welcome ceremonies for companies making their public debut..

This project is also examined in detail in another specialized digital publication, The Blue Book: How MicroTiles Helped Make an Impact at the London Stock Exchange (The blue book: the impact of MicroTiles on the London Stock Exchange), downloadable within the app The Book of Shapes or in this web the Christie.

three years ago, The launch of Christie MicroTiles revolutionized projection technology. Hoy, More than 30,000 units operate worldwide and new projects are continually being launched. For example, this Christmas they settled 425 MicroTiles in the windows of the main Barneys stores in New York in collaboration with the Walt Disney Company to decorate some “Electric Parties”.

A flexible and modular display technology

The modular design of Christie MicroTiles allows you to build a projection wall in virtually any shape or size you want.. Light and compact, rear projection modules have 41 centimeters wide by 30,5 tall and 25 deep, adapting perfectly to stores, company offices, museums, airports, television sets, covered sports stadiums, control rooms and many other applications.

Christie MicroTiles automatically self-calibrate color and brightness and have built-in sensors that monitor the operation of each LED. Each tile detects the adjacent tile, adjusting your image to optimize the overall result. With almost imperceptible joints between the mosaics, Christie MicroTiles generate a virtually seamless canvas with an unlimited number of super-fine pixels. With its durable cool-touch screens and high-resolution images, crisp and clear no matter how close we get to them, Christie MicroTiles is the ideal solution for interactive displays.

Access al libro The Book of Shapes.