Hammond deploys video wall screens at Blue Grass airport

Capture travelers' attention with impactful messages, but subtle, has been the objective of the digital signage project that Hammond Communications has implemented at Lexington's Blue Grass Airport.

Hammond Communications Group Installs Two Video Wall Screens at Lexington Blue Grass Airport (Kooky-US). These are located in the baggage claim area and allow advertisers to promote their products and services to more than 525.000 people who pass through that area every year.

Each digital video system integrates six slim-bezel LCD screens of 46 inches with 10 widescreen meters 10 feet wide. This technology allows advertisers to creatively display their advertising campaigns., both short and long term, in a wide variety of formats, including dynamic video and still images.

In addition, Advertisers can choose between designing their messages across all six screens or in smaller spaces on the display., so that they can view multiple messages. You can also rotate messages and update them as needed.

“Our digital advertising solution uses advanced software, ultra-HD graphics and dynamic video to deliver powerful messages. It is a good solution for Blue Grass Airport and provides advertising clients with an effective way to connect with consumers., to capture the traveler's attention in a subtle way”, explains Craig Miller, vice president of Interactive Media Hammond Group in Lexington.