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Skechers improves sales at its Times Square center thanks to dynamic advertising

Daktronics has supplied Skechers' Times Square store with five outdoor LED screens and three static screens.

Daktronics DS en Skechers

The shoe company Skechers has remodeled its flagship store on the East Coast of the United States, located on the street 42 de Times Square. Five outdoor LED screens and three static screens, provided by Daktronics, They offer a new image to the brand.

Skechers has installed a marquee with two high-resolution LED video screens and two illuminated channel letter displays. (channel letters) backlit. It has also included an LED banner display and an LED video blade. The video system combination spans more than 700 square meters and has a pixel separation of 10 mm and in it the Skechers brand is exclusively advertised.

Daktronics DS en Skechers

Daktronics has also supplied a lighting system (ProPixel) which has been located under the store canopy and adds depth to the modern design aesthetic.

“New LED displays have enhanced our Times Square store with their dynamic advertising displays”, comments Marc Rooney, Vice President of Retail Operations, Skechers USA. “We are very happy with the results we have achieved after the remodeling, since this store has become one of the most popular destinations for tourists to shop”.

Daktronics DS en Skechers 2

 

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