BrightSign promotes the video walls that Dior has installed in its stores in Europe and Asia

Dior continues to rely on digital signage to promote its products. The new implementation concerns 13 of its stores in Europe and Asia, and to power the installed video walls, use the BrightSign players.

The perfume and fashion brand Dior is using the players of BrightSign to boost the video walls you have installed in 13 stores in Europe and Asia. The project has been carried out and managed by the content company Digitalli.

The Dior brand is present in France, United Kingdom, Italia, Spain, Russia, China and Japan. Their stores have two or more video walls made up of 2-5 screens that are synchronized and powered by BrightSign players.

Dior commissioned Digitalli to provide the content that is synchronized on all these screens., who selected BrightSign solid state players “because they are safe, robust, reliable, fáciles de usar y proporcionan una reproducción de gran calidad de imagen “, explains Bertrand Degien from Digitalli.

This project carried out by Dior in its stores in Europe and Asia has been quite a challenge. On the one hand, because the installations are carried out by local AV integrators and the format of the screens is not completely standard; y, for another, because the Internet connection in some stores cannot be used to upload content due to security restrictions .

“We offer more than 30 videos per month displayed in sync with BrightSign players on two different video walls in each store. Although in some it is possible to access payers directly through the BrightSign network, The contents must be sent on SD cards that are handled by store staff. Due to the simplicity of BrightSign players, this has not caused any problems even though we are working with staff from all over the world who speak multiple languages. Besides, BrightAuthor software makes it easy to sync content across each store's displays. The software also allows us to edit the video and adapt it to the specific needs of each store “, comments Bertrand Degien.

A bet with history

This is not the first time that the luxury brand Dior has opted for digital signage and the installation of video walls for its stores and promotional campaigns.. Examples of this are the implementation carried out by this firm in the Toronto Eaton Center, where they opted for a portable video wall to promote their products, using the LFD UX/Uxn of Samsung.

Another clear example of Dior's tendency to use this type of technology is the one carried out in its store in Taipei. 101 (Taiwan) where what is considered the largest video wall in Asia has been implemented.