Tyco recreates the scenario of a fashion store in its Retail Experience Center to show the benefits of its TrueVue platform

Tyco brings its intelligent data measurement and RFID solutions to a real stage, a Retail Experience Center located in Düsseldorf, where he has recreated a clothing store and shows retailers the benefits of these tools.

Tyco Integrated Fire & Security has created its first Retail Experience Center in Europe whose objective is to provide retailers with a real environment where they can see the business benefits of solutions that provide total real-time visibility of their inventory., both in store and warehouse, as well as the perspective necessary to ensure the availability of your products, meet buyer demand quickly and effectively, and optimize your profitability.

The Retail Experience Center is located in the Fashion House Düsseldorf, one of the leading destinations in Europe for textile manufacturers and distributors from around the world. Provides an accessible resource for retailers across EMEA to experiment with Tyco's innovative in-store performance platform, which provides a wide range of intelligent solutions based on True Vue software. These solutions allow the retailer to supply multi-channel (physical store, online, etc.) offering the entire stock at a glance, products and promotions available in store and that allow us to offer customers a 360º shopping experience in a market as competitive as the current one.

The installation includes more than 130 square meters and has been built recreating a real clothing store, evoking an environment where retailers can experience first-hand how a series of technologies are implemented to offer a complete and integrated solution. Tyco has developed several scenarios to demonstrate how intelligent data measurement solutions (inventory intelligence, traffic intelligence y EAS intelligence) can be seamlessly combined to provide retailers, with easy and effective use, of important support for day-to-day operations.

Retailers will be able to consult with Tyco experts one-on-one and see for themselves how the solutions can help them address important issues such as: minimize stock outage, improve in-store conversion rates and create a more engaging and positive customer experience; ultimately contributing to increased sales and profitability.

The Düsseldorf Fashion House is an internationally recognized destination for the fashion industry and includes 250 showrooms where brands display their collections. Tyco will be your exclusive solutions provider.

TrueVUE

Tyco TrueVUE solution offers retailers an effective tool to manage specific store-wide processes and optimize performance. An icon-based user interface provides valuable real-time information to store employees, offering comprehensive analysis and reporting, including electronic article protection (EAS), inventory visibility, visitor traffic control and store process management.

The open architecture of the system allows TrueVUE to integrate different data sources from existing applications and hardware into a single networked system with efficient bi-directional communication..

TrueVUE provides retailers with benefits such as the integration of RFID-based solutions (Radio Frequency Identification) to get a useful, real-time view of store and warehouse inventory availability. This reduces out-of-stock cases., enables more efficient workflows in order preparation, with greater inventory accuracy and visibility.

Integration of traffic intelligence and people counting measurements provide an overview of customer accumulation and movement through the store, allowing easy identification of areas with the most traffic. Besides, marketing activities can be carried out more effectively while queues and store staff are better managed, optimizing the level of customer service.