Beabloo shows at EIBTM 2013 the advantages of your audience measurement and digital marketing solutions

The IT company specialized in digital marketing Beabloo will participate in the so-called Innovation Zone of the EIBTM fair 2013, which is celebrated from 19 al 21 November at Fira de Barcelona, with its facial recognition and measurement solutions Video and Radio Analytics.

The edition 2013 from the fair EIBTM, dedicated to the conference sector, events and businesses that open their doors from 19 al 21 November at the Gran Via venue of Fira de Barcelona, has the participation of the digital marketing solutions of the Catalan firm Beablo in the so-called Innovation Zone, showcasing the latest digital technology solutions for meetings and events.

Beabloo exhibits at the event its advanced business intelligence solutions applied to the analysis of ROI in the events sector, such as Video and Radio Analytics, facial recognition software that detects faces and segments them by sex and age to show conditional advertising, collect audience metrics and obtain consumer behavior data, analyzed by Digital AV Magazine.

Using anonymous WiFi and Bluetooth signals from mobile phones, This Beabloo software allows you to analyze consumer or visitor behavior at events of any kind, detailing what your reaction is, when did it occur, What information has caught your attention the most?, etc. which is later analyzed in Dashboards.

Beabloo software allows this data, that until now were specific to the online sector, move to the offline world to learn, For example, the number of people who pass in front of the entrance door to an event and also the number of people who enter the event; What advertising content displayed on digital signage screens attracts the most attention and when, etc.

Besides, Thanks to this solution, the client can measure the effectiveness of the campaigns shown on the screens during the event break or know how many visitors are attending an event for the first time or have ever participated in it..

James Portell, Beabloo CEO, will participate in the contest as a speaker at the conference “Online tools for the offline world”, what will take place on the day 21 November, in which you will analyze how this Beabloo analysis and metrics system works, will explain its advantages in the digital signage and dynamic digital advertising environment, mainly for retailers, event organizers and advertisers.