IAB Spain makes public the new standards that will govern digital advertising formats

The update of the Standards for display advertising formats prepared by the Formats Commission of IAB Spain aims to adapt to the requirements of the industry and facilitate its use in this sector..

IAB Spain, association representing the advertising sector, marketing and digital communication in Spain, has made public the new update of the Display Advertising Format Standards that has been prepared by the Formats Commission in collaboration with the company Adform.

The objective of the IAB Spain Formats Commission is to update the standards of advertising formats, adapting to the needs of the industry and facilitating operation for the digital advertising sector..

In this update, that is carried out on the one created in 2011, Improvements have been included such as double nomenclature in Spanish and English; improving its use to make it more intuitive, visual and easy to find information; and the incorporation of examples of use of each format to facilitate its case-by-case understanding..

The new standards bring together some additions such as the Rising Stars format that aim to create new creative opportunities for advertising on digital platforms. They take advantage of current technological developments, providing new tools for brands to interact with their consumers. In addition to this format, they have also been incorporated: Filmstrip, Portrait, Pushdown, Slider, Billboard y Sidekick.