BrightSign players power 700 screens in China's largest luxury car showroom

AKD Luxury Cars Mall, company specialized in high-end second-hand vehicles, is using 350 BrightSign digital signage players to manage the content of the seven hundred digital screens installed in the largest car dealership in China.

Inaugurated in 2013, this huge showroom, Also called high-end car shopping center, con 120.000 square meters of surface, can accommodate 3.000 luxury vehicles, from brands like Mercedes Benz, BMW, Porsche, Lexus, Land Rover y Audi, including some exclusive ones like Bentley and Lamborghini, that satisfy the demands of hundreds of buyers and visitors.

As William Ng explains, responsible for this AKD Luxury Cars center, “Our clients are aware of the level of design, quality and luxury that AKD offers in this center, providing them with a first-class and innovative car-buying environment that compares favorably to an exclusive shopping center.”.

With this idea and using the latest visualization technologies to improve the experience of your customers, Those responsible for the center chose to install seven hundred screens of 42 inches, distributed over the five floors in which the facility is structured; all of them synchronized to show video content from the luxury brands represented.

“As one of the world's best-known independent distributors of high-end second-hand cars,” says William Ng,, “We have designed an innovative space in which we welcome our visitors and the representatives of the vehicle manufacturers who regularly come to this center and who expect to find an exclusive and creative environment that does full justice to the high-quality engineering they offer in their vehicles.”.

Commercial and technological vision

To achieve, The company contacted CAS Group, digital signage solutions integrator. “AKD wanted to create an impression of innovation and realism in its showroom with the displays, so it was absolutely essential that every screen worked perfectly every day. With more than one hundred display systems on each floor, if one is empty or not perfectly synchronized with the rest of the network, the image and efficiency that is given is fatal. For this reason we recommend the HD220 players BrightSign to guarantee that reliability”, explains the head of CAS Group.

One of the advantages of these management systems is that synchronization is simple to set up through file networking provided by the BrightAuthor content management support software.. Content is stored on an SD card in the player and is regularly updated from the central server via the showroom intranet.

In this sense, AKD Luxury Cars has created content sources in collaboration with the manufacturers of the vehicles it sells in its center, as well as its own promotional and informational content displayed on the network of seven hundred screens.

Synchronized installation

The network of seven hundred screens 42 inches of this innovative luxury car mall have been mounted on the front and back of each pillar on each floor of the showrooms.

The screens work thanks to 350 digital signage players from North American manufacturer BrightSign, in such a way that each two screens are connected through a 1×2 HDMI splitter to achieve network-wide synchronization.

On each floor of the center, which has a hundred screens, specific and specific content is shown to the visitor or potential buyer, which is identical and synchronized on each screen of the same.

The synchronization between the screens is impeccable (99,9% in the tests carried out), since each one shows the same video at exactly the same time, and is controlled, sync and update via exhibition intranet and BrightAuthor software. Players are small enough to be easily hidden in pillars, after each screen.