WHEREAS 2014: Barix will unveil the multichannel audio solution for digital signage in retail

Barix, Swiss developer of IP technology for the transmission of audio signals, will present at ISE 2014 an innovative multichannel solution for transmitting audio advertising content in the retail sector, that improves the customer shopping experience while ensuring added value to merchants through a wireless connection and advertising content.

The solution for audio advertising content that Barix will make known, of the 4 al 6 February, in WHEREAS 2014 (stand 8-E275) for the retail sector, has been developed with screenFood, specialized in dynamic marketing for stores through its content management system to transmit audio and video automatically.

Executable with any digital signage player, These screens with voice thus achieve a multisensory experience, encoding and transmitting high-quality audio signals over IP networks to access points near each screen. These access points allow a WiFi connection to transmit audio signals to clients' mobile devices in perfect synchronization with the video signals of the screens..

The objective of this solution for the commercial sector is to add audio to images presented on screens, attracting consumers to store windows and interiors through visual and audio content. The free Barix Audio Point mobile app, which will be available in conventional app stores, allows customers to scan a QR code using their mobile phones to receive engaging and relevant audio content in sync with on-screen video images.

From Barix they point out that this combination “provides greater awareness of the stores' brand., your promotions and other messages, ensuring greater commitment to potential buyers, “while achieving the objective of increasing business sales”.

Besides, This solution provides system integrators and end users with an all-in-one package, fast to deploy and continuous reliability. Additionally, multi-channel audio capability, supporting multiple streams, Enables retailers to broadcast advertising audio content in multiple languages.

As Ronni Guggenheim points out, Barix manager, The 'bring your own device' or BYOD trend in small businesses makes “audio signage a natural step to advance the path to the customer, since it allows everything from redeeming discount coupons from mobile devices to receiving online shopping information once the stores have closed.”.

Digital video and sound

The possibility of viewing and listening at the same time thanks to this solution “increases the degree of consumer perception, while retailers can provide their customers with a more complete experience that promotes sales -Guggenheim emphasizes-. Barix stands out for transmitting audio signals over IP networks ensuring minimum delay, and our audio signage solutions that appear in content management systems, like screenFOOD and other suppliers, “They will help retailers present a fun and different audiovisual experience to their consumers”.

From this same perspective, Pierre Farine, screenFood manager, “Good audio quality helps capture customers' attention, who remain immersed in the universe of mobile technology while remaining in the facilities. In general terms, This solution gives a new boost to the visual content of the screens. Barix shares our philosophy of having high quality audio technology at a reasonable price and focused on customers.; in addition to a unique opportunity to offer the market an innovative and exciting solution for businesses”.

Another advantage of this solution for system integrators is the added value they can offer their customers., using the same network architecture to transmit, separately, Barix commercial radio solutions with ad insertion, as well as having an intercom system and locating people through live audio.

Retailers can implement these latest systems at information points, next to display screens, to expand customer service channels and offer them an innovative shopping environment.