WHEREAS 2014 It has given TD Maverick the opportunity to show its European project as a digital signage wholesaler

TD Maverick went to ISE 2014, for the fifth consecutive year, with its complete portfolio of solutions for the digital signage market, which included its own brand products Vision and Hotlamps. Joan M. Aixa Herreo, director for Iberia, Ivan Rodriguez, BDM de TD Maverick, and Pablo Dublado, BDM of Education and Corporate of the company, They explain the company's strategy in this market for Digital AV Magazine.

Internationalization, Diversification and the commitment to a specialized channel are the keys to the business strategy of TD Maverick, in addition to betting on investment since, as Joan M explains. Aixa Herrero, director of TD Maverick Iberia, “This is a priority for a company like ours.”. 2013 It's been a hard year, but a year in which it has invested and expanded its staff, which has helped us become even more professional and focus on the client, which is the main focus of our business”.

For this year their sights remain set on the same objective that they set two years ago.: diversification, the development of an ecosystem of solutions and investment, both in professionals and in marketing. “Our goal is to create specific channels and be the main wholesaler in each of them. “This is why we need specialized people and products that allow us to supply these markets.”.

TD Maverick's business revolves around the digital signage market and the ISE fair 2014 It has been a great opportunity for them to be known internationally “and the possibilities we have as a pan-European wholesaler”.

The key to DS's business

For Iván Rodríguez López, Business Developer Manager de TD Maverick, The key to generating business in the digital signage market is based on creating an ecosystem of solutions and manufacturers. “You have to know the companies in this sector well, to be able to direct and train our clients and direct them to this type of projects. We are wholesalers and within the chain we contribute our financial and logistical strengths. We support the integrator and help them develop their digital signage projects.”.

TD Maverick's bet this year in this market, within its product portfolio, is the Vision Media Player solution that was shown at ISE 2014. “The relationships between TechData e Intel They have allowed us to develop our own product that will be a key point in digital signage installations..

Education

Regarding the educational market, TD Maverick has a long history of creating a specific channel with turnkey solutions that adapt to the needs of classrooms.. “In education we have a long history and what we have is a specific and accredited channel to which we train and offer the best possible solutions. Turnkey solutions designed for classrooms. Besides, “We are committed to our own brands such as Hotlamps and Vision”, comments Pablo Doblado González, Business Developer Manager Education and Corporate at TD Maverick.

 

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