Lady Gaga infiltrates the Louvre paintings with BrightSign in the Robert Wilson exhibition

BrightSign digital signage players power the screens that bring to life the video portraits Robert Wilson took for his Louvre exhibition. In these, Lady Gaga takes on the personality of some of the most famous paintings exhibited in the museum.

The designer, stage director and artist, Robert Wilson, has held an exhibition at the Louvre Museum in Paris entitled “Living Rooms” and where he tries to highlight his avant-garde vision of art. An exhibition in which Lady Gaga becomes the protagonist of a video-portrait series where classic art is fused with the most innovative techniques.

Portraits that come to life are displayed on the walls of the Parisian museum, where the pop singer replaces the characters of famous paintings such as that of Mademoiselle Caroline Riviere, portrayed in 1805 by Jean Auguste Dominque Ingres, The death of Marat, the head of Saint John the Baptist painted in 1507 by Andrea Solari or a Japanese-inspired portrait showing Lady Gaga tied up and suspended in the air. Wilson uses the recreation of Solari's painting to capture and superimpose different effects and transparencies on small screens..

For the staging of this exhibition, which has been open since last November 2013 and will close its doors this weekend, Robert Wilson has had the help of the company Dissident Industries. In different rooms of the Louvre, screens have been installed where these video-portraits are shown that come to life and capture the attention of visitors, as is the case of the large 'painting' placed in the Maquette Room where Lady Gaga, dressed in the empire dress of Caroline Riviere cries, open and close your eyes, while a bird in the distance crosses the painting.

It is quite a recreation in which the digital signage multimedia players of BrightSign have played an important role, since they are in charge of powering these screens. This exhibition draws attention to the juxtaposition between modern artistic techniques and classical works of art., giving rise to a provocative interpretation that blurs the boundaries between traditional art and modern pop culture.

To carry out this project, we have used 17 BrightSign XD230 digital signage media players power LCD and plasma screens throughout the museum, providing 50 minutes with the compositions made of the portraits, process that repeats in a loop continuously during the hours in which the museum is open.