Axis showed at EuroShop 2014 the functionality of IP cameras in the retail sector

With an innovative concept, Axis participated in EuroShop 2014 together with its Vizualize partners, SeeTec y Tamperseal. Their booth offered an interactive store experience where customers could interact with the products and solutions on display..

Axis Communications attended the EuroShop fair 2014, which was celebrated from 16 al 20 February in Düsserdolf (Germany), together with his collaborators View, SeeTec y Tamperseal, to show your news for the retail sector. The stand highlighted how it is possible to perform customer analysis or see the success of promotional campaigns in physical stores with their IP cameras..

For retail professionals, The concept of IP camera is directly associated with security, however, the smart features of these devices can analyze customer behavior, count people, get heatmaps or manage queues, For example.

Keywords like journey analysis, investigation of the effectiveness of types of shelving, Product interaction or types of convergence are fundamental in the retail sector, where information is essential to be able to carry out an offer oriented to the interests and needs of the client.

Axis Retail-Shop

With this objective, Axis designed a stand in Düsserdolf offering an interactive store experience that showed how its integrated solutions facilitate work in the retail sector.

Axis Retail-Shop was structured into three different areas: Inspire, Explore y Share. In the first, attendees could be inspired to renew their businesses thanks to the live shows that were organized. In the Explore section, Trends in the retail sector were shown with products and solutions that respond to the current needs of the sector.. Finally, in the Share section, you could enjoy a lounge area where you could share everything that has been offered to you.

In addition, The Axis concept of Social Camera was also unveiled, thanks to which, The retail professional can make social media part of their business. Using a network camera, The user could take a photo and post it easily and quickly on the social network they preferred..