Creating immersive video portals with the Brightcove Gallery solution

Experiences created with Brightcove Gallery provide marketers with SEO tools, responsive web design, social engagement and conversion in a single solution that can be installed in minutes in any organization.

The provider of video content services in the 'cloud' Brightcove has developed a new tool, called Gallery, that offers marketers to easily create immersive video portals with the best SEO tools, responsive web design, social engagement and conversion.

Brightcove Gallery delivers these capabilities in a single solution that can be deployed and updated in minutes across any organization..

As Steve Rotter explains, VP of Marketing at Brightcove, “Video is an essential tool in marketing strategies aimed at attracting customers, build brand image and generate conversions. As marketers generate more and more online video content, need solutions to publish their video inventory and ensure they reach their audiences on any device, and with Gallery the possibilities are endless”.

In this sense, Nucleus Research, provider of technological research studies and success stories, has produced a report commissioned by Brightcove from its clients that explains how a large technology manufacturer has managed to increase the time its users spend browsing the web by almost 100%, as well as increasing the number of requests for product demos through a video portal.

In this report, Joseph Rojas points out, research analyst at Nucleus Research, “It has been found that clients increased their relationship with visitors to their website, even doubling browsing time. “We have also seen that clients managed their brand more effectively thanks to the ability to quickly generate personalized and encoded video content for distribution on any type of device”.

Gallery is part of the new Brightcove Video Marketing Suite so marketers can create their own video channel, make product presentations, create microsites for events or interacting with clients, among other possibilities, taking advantage of the range of templates and designs offered by this solution.