MMD and AOC present their differential technology to maintain their leadership in the monitor market

“Growth is achieved with innovation”. With this vision, The heads of MMD and AOC have analyzed their advantageous position as specialists in monitor development and presented their new range of systems for all market segments.

The vice president of MMD–AOC for EMEA, Thomas Shade, and the country manager for Spain and Portugal of these manufacturers, Augustine of the Friars, have presented their new range of monitors for vertical markets to the media and analyzed the situation of this market segment, which is picking up again in growth and use.

After years of declining trend in the monitor market, which started in 2009 and that in the case of Spain it fell to levels of 60%, the trend followed at the end of 2013 and in the first quarter of 2014 It is more than positive, mainly for MMD (company that sells Philips monitors) y AOC, who have jointly achieved a share of the 27% in Europe and 16% in Spain, standing in the lead and in second position, respectively, as already reported Digital AV Magazine.

“Our strategy focuses on maintaining and increasing that trend,” Shade points out., which in Q1 of this year will be above the 30%. We are experts in this market and we focus on innovation and the needs of our clients. We set trends and are at the forefront of new categories that drive the market, which confirms that we have chosen the appropriate strategy”.

In this line, innovation with differential technology, Larger screens and products for vertical markets focus the strategy of these manufacturers, as Agustín de los Frailes assures: “Growth is achieved with innovation, with a complete offer for all segments and to continue focusing on the monitor market with differential technology”.

For this manager, One of the aspects that have marked its market growth is that “despite being a mature market, great opportunities for growth have been seen, regarding the need for users to work with larger and higher quality screens that improve their productivity in the company, in addition to the renovation of the monitor park, which was very old in Iberia”.

Larger size and ultra high definition

Among the new models, The 28” MMD ultra-high resolution monitor stands out- Philips 4K UltraClear UHD and model 272G5DJEB 144Hz, with 144Hz refresh rates without lag or stuttering, especially advantageous in the gaming segment. In the first case, and with a resolution of 3,840×2.160p (four times the Full HD image quality), the result is high clarity, sharpness and brightness of images, with the ability to display more than one billion colors with maximum precision; ideal functionalities in professional editing environments, creative design, CAD, etc.

MMD Philips 4K UltraClear UHD includes MultiView connectivity, for active dual viewing and connection where users can connect and view two streams simultaneously; DisplayPort 1.2 digital link from PC to screen, supporting data transfer speeds of up to 10,8 Gbps, y Super Speed USB 3.0, plus MHL-enabled HDMI connection to connect mobile devices.

Other systems presented, like MMD touch system Smart All-in-one, with Android-based functionalities, and the new base Cloud for Philips monitors, business environment oriented, have already been analyzed in this newspaper previously.

Oriented to the gaming sector, AOC has developed two new models of monitors: Agon GS, of 24 inches, with a refresh rate of 144 Hz, thanks to the revolutionary Nvidia G-Sync technology, and the professional model U3477Pqu of 34 inches.

As I already mentioned Digital AV Magazine, This manufacturer has also recently added IPS monitors with Miracast technology and Onkyo speakers to its proposal., to improve the user experience in entertainment.