Neo Advertising hires Rafael Negro as marketing and sales director

The specialist in digital signage systems Neo Advertising has hired Rafael Negro as marketing and sales director to support the company's strategies in this market segment in Madrid.

Rafael Black, who provides extensive experience in the digital signage sector for companies such as John Ryan or Grupo Telefónica, will combine its activity with the consulting that it has carried out since Asesica, which happens to complement Neo Advertising.

Telecommunications Engineer from UPM and PDG from IESE, Professor of Marketing at the Autonomous University of Madrid and of Commercial Management at Cepade of the UPM, The new marketing and sales director of Neo Advertising has worked as a digital signage consultant on projects for Repsol, BBVA and Telefónica Onthespot, inter alia.

Neo Advertising is in a moment of growth in its digital signage projects in Spain, where it already manages corporate and internal communication channels with companies like Repsol, DKV Insurance, Calvin Klein o Andorra Telecom, in addition to managing and creating content for pharmacy circuits, shopping centers (where it has its own advertising division), universities and service stations.

With the incorporation of Rafael Negro, Neo Advertising, which is part of the Swiss group Neo Media Group, will promote its services for corporate and retail projects, offering brands attractive forms of communication and interaction with their audience through digital screens.