The Macquarie Center opens its doors with a curved ceiling screen of 30 metros

Spinifex Group has designed what is considered the largest curved ceiling screen in Australia for the Macquarie shopping center, while ooh! Media has been in charge of providing the digital signage content.

The Macquarie has become one of Sydney's most innovative shopping centers (Australia) thanks to the installation of a large curved ceiling screen 30 metros.

This display has been custom designed by the creative technology agency Spinifex Group while oOh! Media will be in charge of providing the informative and advertising content of digital signage, as well as maintenance. This is the first phase of redevelopment that AMP Capital is carrying out in this building.

According to its creators, it is the largest curved panel in Australia with its 3 meters wide by 21 meters long. Incorporates digital audio and different animations, and is located above the escalator that leads to the supermarket.

Macquarie Center is managed by AMP Capital and owned by AMP Capital Shopping Center Fund (ASCF), el Australian Core Property Portfolio (ACPP) and the AMP Capital Retail Trust.

“The Macquarie Center is designed to provide a shopping experience that engages customers, and this large screen shows the beginning of what will be this Sydney shopping destination. The latest campaign by the Dettol firm offered the effect of a child walking on the ceiling. Visually it is a spectacular experience for buyers., not unlike being in an aquarium with a glass roof “, explains Brendon Cook, CEO of oOh! Media.

oOh! Media was awarded the advertising contract for Macquarie in May this year, giving you exclusive access to all digital signage ads in the center, commercial leasing, as well as outdoor advertising.

It is expected that for the Christmas campaign, The project of this shopping center is completely completed with a total area of 138.500 square meters, making it the largest shopping destination in New South Wales.

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