IFA 2014 will open its doors with a larger surface area and a greater number of exhibitors

Of the 5 al 10 September, Berlin will become the city of technology with the celebration of IFA 2014, an edition in which the 90 anniversary of the fair and will have an area of ​​about 150.00 square meters, in order to accommodate a greater number of exhibitors and offer greater visual space.

The next 5 September IFA 2014 will open its doors at the Messe in Berlin, a new edition in which its 90 birthday. In these years, The fair has established itself as a reference event at an international level, which is reflected in the growing attendance of exhibitors..

This year, IFA has up to 149.500 square meters since the new Berlin City Cube pavilion is now available. This will mean an increase in the surface area of ​​the 3%, which will allow the attendance of new exhibitors and the stands to be larger. With the inauguration of this pavilion at the south entrance of the fairgrounds, an additional room will be available with 12.000 square meters of space for the commercial exhibition divided into two levels where exhibitors can attend and hold their conferences. The hallways and conference rooms are extremely versatile and equipped with the latest meeting technology.

In addition to this pavilion, the IFA+Summit is also worth highlighting., which is presented as the next level of Level Of Thinking conference format. For two days, IFA organizers will provide a platform for senior executives and entrepreneurs from around the world to, in the mobility environment, health, el big data, design and entertainment, present the latest trends in these market segments.

“Berlin City Cube and IFA+Summit support the fair in its continued development, which is driven by innovation with new formats that respond to market demands. This year we offer more space so that more exhibitors can attend and have a larger display area”, explains Christian Göke, CEO of Messe Berlin

The organizers of the fair expect that the numbers of exhibitors and visitors will follow the trend of previous years with an upward trend., with special attention to increasing the internationality of the show. In 2010 attended 237.700 visitors of whom 25% They were foreigners, and in the edition of 2013 The number of visitors received was 241.100, of which a 47% came from outside Germany.

IFA growth expectations 2014 will benefit from GfK forecasts that the global consumer electronics market will grow by 1% in 2014 and a 5% in 2015, especially in the Middle East, Africa and South America.

“At IFA the focus is, one more time, in new trends, innovative products, solutions and applications that attract and also offer added value. Growth can only come from innovation, and IFA is the event where manufacturers take the opportunity to present their latest developments, as has been happening in recent years 90 years. IFA provides an excellent foundation for successful business development”, commented Hans-Joachim Kamp, chairman of the Supervisory Board of the organisers of IFA.

IFA TecWatch is committed to innovation

At IFA TecWatch the technologies that can be seen in the markets of the future will be shown, Whether it's new standards or solutions for digital media, energy efficiency, 3D printers, home automation, health or ideas to solve transportation and traffic problems.

The home automation world, The smart city and the latest trends in televisions and screens will be the protagonists of this space whose presentations will revolve around the E-Haus, a one hundred square meter house model that offers an interconnected and intelligent environment. E-Haus offers a look at current technology and developments that will be implemented on a large scale in the future.